Analysis And Reference Of Cosmetic Packaging Design Forms In The Republic Of China

The cosmetic packaging design of the Republic of China not only contained Chinese traditional packaging culture but also reflected the influence of Western modern industrial civilization on Chinese commercial design,so it had extremely high research value.First of all,this research suggests that,on the one hand,during the commercial operation of the cosmetics packaging industry,pioneers in the industry established design education and combined Chinese and Western culture.On the other hand,the packaging industry had not stood still but had continued to innovate in the inheritance of culture.Secondly,this research suggests that there are two reasons for the prosperous development of cosmetic packaging design in the Republic of China.On the one hand,this was because the public at that time admired imported goods and chased fashionable new products;on the other hand,modern civilization,avant-garde design thoughts and design works in Europe and the United States guided the packaging design market in China.Because of the needs of society and the influence of foreign styles,the packaging design at that time can adapt to local conditions and combine Chinese and Western elements.Thirdly,this research suggests that "Cai Mei Gong Qiao" is a true portrayal of cosmetic packaging design in the Republic of China.The unique graphic layout and design,exquisite material selection,and sophisticated processing technology,all reflected the designer’s ingenious design wisdom and reflected the true level of Chinese cosmetics packaging design during that period.Finally,this subject research specifically designed the packaging of "Shuangmei" brand cosmetics and tried to verify the above viewpoints through practice.The design practice is based on the theme of "flowers in the shirt and shadows in the pool",and the benchmark is "inheriting traditional culture,absorbing the foreign culture and Cai Mei Gong Qiao".The purpose is to find new opportunities for time-honored domestic brands in the fierce market competition.In short,the development of the formation of the cosmetic packaging design form of the Republic of China had always been promoted around the relationship of "ancient,modern,Chinese and Western".The combination of Chinese and Western elements is not only a design concept during the Republic of China but also a development strategy worth learning from for packaging design at the moment.