| Today,China’s cosmetics packaging design style is more and more international,packaging design of Chinese characters has gradually lost our unique national characteristics.With the domestic blowing trend is increasing,perhaps the design style of the Republic of China to highlight our cultural survival and cultural individuality.The period of the Republic of China Calligraphy in the cosmetics packaging,can highlight the Chinese culture,as consumers show the times of the Republic of China features strong humanism,but also can lead to consumer nationalism and nostalgia.This paper is divided into five parts according to the topic,the research object,the analysis of the subject,the application of the topic and the summary of the topic.It includes the following seven chapters.The first part is to put forward the topic,the main use of scientific research methods in the period of the Republic of China,the history of the development of art and the status quo are described,and put forward the topic.Then clear the research goal and the significance,content and method for the study of the foundation;the second part is the topic research object is mainly elaborated,clear the concept of calligraphy and the period of the Republic of China,on the formation of commercial art environment for further understanding,so as to infer the application value of calligraphy in the period of Republic of China;the third part analyze the subject,mainly from two aspects,one is the theory,through literature analysis,as well as two times and work summed up the word art form in the period of the Republic of China;the two is from the aspect of practice,the use of case analysis method to analyze three kinds of different art cosmetics brand word history in packaging design,which reflects its importance;the fourth part is the subject of application,through the analysis of the calligraphy in the period of Republic of China The design method used in the packaging design of the library smell real case verification and proof,design method,this paper puts forward the principles and ideas;the fifth part is the summary and prospect,through the above analysis on the subject of a summary,at the same time,although the lack of,but also put forward some forward-looking recommendations.This paper aims at using the form of calligraphy in the period of Republic of China,starting from the aspects of cosmetic packaging design,to explore the application feasibility of the period of the Republic of China Calligraphy in the cosmetic packaging design,hope through research devoted to the period of the Republic of China calligraphy,font designer caused more attention,and improve the mass of calligraphy aesthetic,so as to provide consumers,more national independence calligraphy for thesociety,the development of diversified Chinese characters design more. |
