Research On The Development Strategy Of Z Group Coking Industry

The main research content includes two aspects.One is to summarize and select recent and modern enterprise strategic development theories,combine national and industrial policies,analyze the development status of the enterprise through internal and external environment,and refine the main factors of several problems and difficulties in the development.Second,in view of the difficulties of enterprises,the development strategy is put forward,so that enterprises have core competitiveness and development ability in the process of rapid economic development,and propose the key strategic development strategy.Z Company,founded in 2003,is a large private enterprise mainly engaged in energy and chemical industry,financial investment,logistics and clean energy,and mineral resource development.Its independent coking enterprise has the highest production capacity in China,and ranks among the top ten logistics enterprises in China.In the coal,coke and steel industries to reduce capacity and industrial integration,environmental protection policy tightening in the context of the overall there are many problems to face and solve.Since 2016,coking industry profits gradually recovered,coking enterprise internal management is undergoing significant changes.Over the years,due to extensive management,low technical barriers,the overall personnel quality is not high,resulting in poor cost control of enterprises,not conducive to long-term stable development.Research objectives.It is to enrich and extend the research on the strategic development theory of traditional energy and chemical enterprises under the severe global COVID19 outbreak situation,the "supply-side" reform policy has brought profound changes to many industries,and the "carbon peak and carbon neutral" policy.Analyze and propose management suggestions that are more suitable for the development trend of enterprises,so as to propose countermeasures to improve the core competitiveness of Z company and solve the problem of unstable operation of enterprises.Research methods.Taking Z Company as an example,this paper firstly introduces value chain and competitive advantage theory,which enriches the theoretical level of strategic analysis in recent years.Secondly,this paper adopts PEST model and five forces model to reasonably analyze the external environment,and adopts VRIO model and SWOT model to refine the key problems faced by enterprise development.In addition,based on the actual development path of enterprises,this paper promotes transformation and upgrading,responds to the national carbon emission policy,and promotes the healthy operation of the national economy.Research conclusions.Through the whole process cost optimization to solve the coking industry profitability does not sustainable and stable problem;Through the transformation from industrial upgrading to system upgrading,strengthen the support of the system and solve the problem of enterprises scale large but not strong;Through the optimization of internal resource capacity,improve operation quality and complete and effective value chain to solve the problem of unreasonable industrial chain layout and enterprise homogeneity.Through transformation and upgrading,enterprises can quickly reach the domestic advanced level.