Research On The Development Statuds And Upgrading Strategy Of Dan Yang Glasses Industry Cluster Under The New Situation

Since 1980,Porter first proposed "industrial clusters" in his book,after years of research,"industrial clusters" have been widely recognized as an important policy tool to improve regional economic competitiveness,and the report of the 19th National Congress of the Communist Party of China clearly pointed out that one of the important goals and tasks of implementing the new development concept and building a modern economic system is to "promote China’s industry to the middle and high end of the global value chain and cultivate a number of world-class advanced manufacturing clusters".This paper selects the industrial cluster of Danyang glasses industry as the research object,starting from the current situation of the development of the industrial cluster of Danyang glasses industry.Using the "diamond model",from six aspects:production factors,demand conditions,related and supporting industries,corporate strategy,structure and intra-industry competition,government and opportunities,the Danyang eyewear industry analyzes the development status of the industrial cluster,and concludes that its current development trend is good and has formed a formed industrial cluster development mode.However,the problem of "big but not strong" industrial cluster in Danyang eyewear industry is very obvious,the overall brand competitiveness is weak,the homogeneous competition in the cluster is serious,the original market is chaotic,and the expansion of emerging markets is slow.The main causes of the above problems focus on the "two ends" industrial structure and the insufficient reserve of professional talents.In order to solve related problems,this paper puts forward a number of measures such as optimizing the industrial structure as a whole,differentiated positioning,and standardizing the market,and subdivides the relevant measures to large and small enterprises,so as to achieve high-quality development for the industrial cluster of Danyang eyewear industry to climb to the high-end of the global value chain,and hope that the implementation of relevant strategies can promote the high-quality development of regional economy and provide a model for the upgrading of industrial clusters in other industries.