Study On Tea Culture Identity Of Xinyang Tea From The Perspective Of Cultural Geography

Chinese tea culture has a long history,extensive and profound,and Xinyang tea culture is an important part of it.Xinyang has a long history of tea production and contributes more than 90% of the tea output to Henan Province every year.The tea industry has great competitiveness in economic development.Therefore,it is necessary to excavate Xinyang tea culture.Based on the relevant theories of cultural geography,this paper selects Xinyang tea culture as the research object.First of all,by sorting out the research literature and materials related to tea culture,combing the research status of tea culture,we can understand the specific environmental background of the emergence and development of tea culture.Secondly,interviews were conducted with relevant tea experts and tea farmers in shihegang Township,Dongjiahe Town,the core area of Xinyang tea production,to obtain information about Xinyang tea culture ecological environment,production history,cultural origin,transmission and diffusion ways,cultural integration status and types of cultural landscape.Finally,using the method of questionnaire survey,this paper analyzes the degree of people’s recognition of Xinyang tea culture and the differences in demographic variables.The main results are as follows:First,Xinyang has a natural environment suitable for the growth of tea,and the formation of tea culture has a good historical and cultural background.The proven sources of Xinyang tea culture include historical source,production area source,industry source and innovation source.The material cultural landscape of Xinyang tea includes historical relics,modern architecture,painting and calligraphy art and tea drinking utensils,while the non-material cultural landscape includes allusions,celebrities,folk activities,literature and art and tea culture education.Xinyang tea culture takes Shihe district as the core and spreads to the periphery.Xinyang tea culture has also been effectively integrated with tourism,cultural and creative products,diet and medical resources,resulting in many new cultures.Second,for the research and analysis of the cultural identity dimension of Xinyang tea,using the statistical analysis method,the Likert 5-level scale is used to assign the value,with the highest value of 5 and the lowest value of 1.According to the calculation,the identification degree of each dimension from high to low is emotional identification(4.006),behavioral identification(3.704)and cognitive identification(3.374).Thirdly,through the investigation and analysis of Xinyang tea culture at the level of cultural geography,using the statistical analysis method,the highest value is 5 and the lowest value is 1.It is calculated that the degree of recognition at all levels from high to low is: Tea Culture Integration(3.723),tea culture landscape(3.318),tea culture ecology(3.265),tea culture communication and diffusion(3.238),and tea culture origin(3.180).On the whole,it is a medium level of recognition,which is in the stage of emotional recognition.Fourth,there are differences in the demographic variables of Xinyang tea cultural identity.Independent sample T-test and one-way anova were used to obtain the following results: in terms of gender,men were higher than women;In terms of age,the higher the age,the higher the recognition;In terms of geographical source,the identity ranks from high to low as Xinyang nationality,non Xinyang nationality in Henan Province and non Henan Province;In terms of educational background structure,the recognition degree ranks from high to low as junior high school or below,high school or junior college,undergraduate,graduate and above.The recognition degree of Xinyang tea culture reflects the particularity that the higher the educational background,the lower the recognition degree.Through the above analysis,it is found that the problems faced by the development of Xinyang tea culture are: low awareness of intangible tea cultural landscape;The participation of tea tourism activities lacks initiative;The promotion means are backward,and the communication has regional limitations;Low brand recognition.Accordingly,the proposed solutions are: to enhance the visibility of the intangible tea cultural landscape;Promote the benign integration of tea and tourism,and mobilize enthusiasm;Innovating the way of propaganda to promote the spread of tea culture;Government leadership to improve the influence of tea brands.