Research On The Improvement Of A Corporation’s Social Responsibility Performance Based On Stakeholders

Corporate social responsibility has been an important content to measure whether an enterprise is excellent or not.Safety incidents or accidents such as Sanlu milk powder,Zhengzhou mine accident and Tianjin Port explosion have caused great losses to people’s lives,property and social economy.After the incident,it has seriously affected the survival of enterprises and the state of people’s livelihood in all aspects.By interpreting the behavior of the government,enterprises and social groups before and after the incident,we should alert people to the need for an in-depth understanding of the power of corporate social responsibility.Enterprises are the main contributors to a stable society.In the face of acute large-scale events such as the virus last year,compared with the dedication of other social groups,organizations or individuals,enterprises and institutions have the advantages of rapid response,wide appeal,complete supply of materials and strong security measures,which further enhance people’s confidence in corporate social responsibility.To analyze corporate social responsibility,we should reduce the intervention effect of corporate economic objectives,and observe corporate social responsibility from an external perspective,which has become a necessary means for enterprises to optimize themselves.Combined with the characteristics of A corporation,this thesis defines seven stakeholders:resources and environment,employees,consumers,communities,shareholders,borrowers and the government to evaluate the social responsibility of A corporation.Using the methods of questionnaire,literature and case analysis,combined with the data of the annual report of the investigated enterprise,the production and consumption of the industrial chain of A corporation are investigated,the community environment and mine landfill treatment are observed on the spot,and the social responsibility results of A corporation are obtained.This thesis arranges the steps to improve social responsibility for A corporation.On the one hand,starting from the daily business policies within the enterprise,improve the business of the enterprise:explore the superimposed projects in mining areas,establish new environmental protection industries,and improve the comprehensive rate of solid waste resources;Carry out asset liquidation and abandon the expenditure of old equipment;Increase investment in scientific research and improve product replacement;Improve promotion and talent training,and increase the activity of enterprise employees in the human resources market;On the other hand,starting from the activities closely related to the outside of the enterprise,plan the enterprise welfare and activity projects:go deep into the community for post planning,and set up the common welfare of the community,employees and the enterprise;Increase the purpose of corporate social responsibility activities,mobilize the initiative of stakeholders,and promote stakeholders to be more active in binding with corporate social responsibility;Third,form a feedback mechanism for the supervision and guarantee of social responsibility inside and outside the enterprise,and improve the guarantee of social responsibility inside and outside the enterprise:establish supervision and feedback channels through the discipline inspection and disclosure system,and increase the restriction ability of social groups and government departments on corporate social responsibility.Considering the cost and willingness of enterprises to bear social responsibility,the outside world and enterprises jointly form a reward mechanism,which is more secure for corporate social responsibility.The innovations of this thesis are:first,it proposes to analyze the social responsibility undertaken by enterprises and the social responsibility felt by stakeholders from the dimension of supply and demand,which will help to improve the accuracy of corporate social responsibility behavior.The second is to improve the rights and responsibilities of the security mechanism to increase the participation of stakeholders in corporate social responsibility behavior.It points out the social benefits of corporate social responsibility,and advocates the joint guidance of enterprises and stakeholders to form a cycle of social responsibility improvement.