Construction And Application Of Competency Model Of Grass-roots Marketing Posts In X Company

X Company is an aluminum trading company.In recent years,as the Internet industry becomes more and more perfect,information becomes more and more open and transparent,and the aluminum industry is affected by the cooling of real estate,X Company faces more and more challenges.First,the cooling trend of real estate greatly reduces the demand for aluminum.Secondly,the increasing perfection of the Internet has greatly accelerated the transparency and symmetry of information,which has greatly increased the survival difficulty of aluminum companies.As a trading company,grass-roots marketing positions play a crucial role in the development of X Company,and are the core and important positions of the company.The ability of grass-roots marketing positions directly affects the future development of X Company and determines the survival of X Company.This article interviewed the relevant personnel and found that X company has the following problems in the management of marketing personnel:1.Poor man-post matching degree,no clear employment standards,low precision of personnel selection;2.Weak comprehensive ability,difficult to improve,far unable to meet the needs of the post;3.Performance improvement is difficult to meet the needs of external challenges.In order to solve the problems of grassroots marketing posts in X Company,it is particularly important to build a competency model for grassroots marketing posts.In order to study the gap between X Company’s grassroots marketing positions and excellent teams,find out the abilities and qualities needed to achieve excellent performance,and then conduct targeted selection,learning and application.Based on the deductive method,behavioral event interview method,questionnaire survey method,Delphi method,etc for the X company marketing positions at the grass-roots level of competence quality extract,summary,screening and validation,finally built a including around "knowledge,skill and quality" three dimensions as the core of the competency model of 13 qualified quality,including 13 competency for this:Knowledge dimension includes product knowledge and marketing knowledge.The skill dimension includes four skills,namely,strain ability,teamwork ability,attention to detail ability,information collection and processing ability.Quality dimensions include initiative,responsibility,tenacity,integrity,achievement orientation,self-confidence,customer awareness and so on;This thesis operates the competency model in the following aspects:1.The competency model is applied to talent selection.Through the application of the competency model,the employment standards of the company’s grassroots marketing positions are defined and the talent selection standards are determined,which solves the problems of poor man-post matching,unclear employment standards and low selection accuracy;2.Apply the competency model to training,improve the pertinence and practicability of training,improve the competency of employees more effectively,and solve the problems of poor comprehensive ability and difficulty in improving employees;3.Add competency into the assessment,which not only focuses on the improvement of employees’ performance results,but also provides a direction for the improvement of employees’ ability.Carry out performance management from both the perspective of employees and people,thus solving the problem of difficult performance improvement.In this thesis,the construction and application of the competency model for grass-roots marketing personnel in X Company will help improve the company’s human resource management level,provide direction and standard for the selection,training and performance improvement of marketing personnel,and provide a clear path for the ability improvement and career promotion of employees.