| The quality of resource endowment to a certain extent affects the success or failure of tourism development.Conducts an investigation and evaluation of tourism resources,evaluating the form plasticity,product transformation,and value creativity of cultural heritage resource tourism development,is a prerequisite for tourism planning,product development,and destination management.The cultural heritage tourism resources of Madam Xian in Hainan Province are historical sites,natural phenomena,and artificial creations that are derived from or directly related to Madam Xian’s cultural heritage and have tourism attraction and development value.This study attempts to study the classification,investigation,statistics,and resource quality evaluation of the cultural heritage tourism resources of Madam Xian in Hainan,and propose protection and development strategies;Not only does it contribute to enriching the research on Hainan’s historical and traditional culture,but it also provides case studies and data for subsequent research;It also has certain value in protecting,inheriting and carrying forward the excellent traditional culture of Hainan,increasing the cultural atmosphere of Hainan tourist destination,and enriching the pedigree of Hainan cultural tourism products.Based on the current situation of resources,National Standards for classification and evaluation of tourism resources,and results of investigation and research,this study attempts to construct a classification standard and evaluation system for cultural heritage tourism resources with historical celebrity theme characteristics.A classification survey is conducted on the cultural heritage tourism resources of Madam Xian in Hainan,and the quality of Madam Xian’s cultural heritage tourism resources is evaluated using Analytic Hierarchy Process and comprehensive evaluation methods to grasp the quantity and type of Madam Xian’s cultural heritage tourism resources in Hainan Regional distribution and resource quality level.After research,it is found that the cultural heritage resources of Madam Xian in Hainan are diverse and numerous,mainly including memorial buildings,natural landscape,operas,films and television.The northeast and west of Hainan are the key distribution areas of cultural heritage tourism resources;The overall quality of the cultural heritage tourism resources of Madam Xian is at a moderate level;High quality cultural heritage tourism resources of Madam Xian need to have a certain material form and carrier,with strong celebrity relevance,cultural heritage,product transformation,and tourist contact.In response to the issues reflected in the investigation and evaluation of cultural heritage tourism resources,countermeasures and suggestions are proposed from the aspects of exploring the connotation of heritage culture,strengthening cultural protection,and creating cultural and tourism products,to assist in the effective protection,systematic development,and innovation of excellent traditional culture with local characteristics in Hainan,and to achieve high-quality development of the cultural and tourism industry.There are three main innovations and contributions in this paper.Firstly,based on the characteristics of Madam Xian’s cultural heritage tourism resources,an innovative classification system for historical celebrity themed cultural heritage tourism resources will be constructed.Under the new resource classification system,a classification investigation will be conducted on Madam Xian’s cultural heritage tourism resources;Secondly,establishing an evaluation system for historical celebrity themed cultural heritage tourism resources that is in line with the actual situation of the cultural heritage tourism resources of Madam Xian in Hainan and has certain universality and promotion value,and solve specific problems through practical application;Thirdly,clarifying the distribution of Madam Xian’s cultural heritage tourism resources in various cities and counties in Hainan Province,and clarifying the types,levels,and development conditions of tourism resources;Guided by the research results,this paper proposes strategies for the protection and development of Hainan Madam Xian’s cultural heritage tourism,constructing a spectrum of cultural heritage tourism products,provides scientific guidance for tourism development practice,and provides certain experience and reference for rational utilization and high-quality development of historical celebrity themed cultural heritage tourism resources in China. |