A Study On The Influence Of Bilibili’s Two-dimensional Cultural Dissemination On Young User Groups

Bilibili has developed from the original niche website to today’s two-dimensional cultural representative platform and has successfully made it out of the circle.In addition to Bilibili’s own advantages and ability to stand out in the competition of the two-dimensional cultural platforms,it is also inseparable from the promotion of the two-dimensional cultural audience represented by the young user group.The two-dimensional culture of Bilibili presents five characteristics in the communication process,that is,the uploader becomes the main body of communication,the PUGC-based content production model,the hierarchical information dissemination method,the audience group connected by fun and the extremely real-time barrage feedback mechanism.As Bilibili has been out of the circle in the past two years,the two-dimensional culture in the station has also appeared in front of the public,and the psychological and behavioral impact of this sub-culture spread on young user groups has become increasingly obvious.In terms of psychology,fun has become an important factor influencing online activities,which promotes young user groups to produce content and join interest communities;personal needs continue to increase,from social needs to respected needs,and then to self-fulfillment needs;deviations in values can easily lead to disorder in the individual development process,and the phenomenon of adultization of minors and childishness of adults.In terms of behavior,the online consumption of young user groups shows a certain tendency,that is,time and money consumption continues to increase,and content consumption becomes diversified;the words and deeds of young user groups gradually reflect the characteristics of the two-dimensional circle.Daily communication tends to use two-dimensional paragraphs and emojis,while daily behaviors tend to participate in group activities;their social behavior has also shown new changes,that is,one-click triple connection has become a new mode of social interaction,and social methods tend to combine online and offline.After analyzing the causes of these effects in many aspects,it is found that in terms of politics,the development of two-dimensional nationalism has helped young user groups to achieve creative expression of patriotic passion;In terms of economy,the trend of content payment has stimulated the two-dimensional cultural consumption behavior of young user groups;in terms of culture,the phenomenon of“pan-entertainment” of the two-dimensionality is prevalent,affecting the values of young user groups;in terms of technology,the development and application of algorithm recommendations can easily lead to the emergence of information cocoon rooms,which intensifies the stratification of the two-dimensional community with young user groups as the main body.In order to promote the harmonious development of the relationship between Bilibili’s two-dimensional cultural communication and young user groups,Bilibili,as a communication platform,can do a good job in platform governance by improving the real-name system for users,implementing the content classification system,improving the talent reward mechanism,and grasping the balance between content and commercialization.As the audience of the two-dimensional culture,young user groups should build a relevant knowledge structure to enhance their understanding of Bilibili’s two-dimensional cultural dissemination,continuously improve the ability to use the media to master the dominance of the entertainment process,and actively participate in high-quality activities organized by the platform to strengthen the education of socialist core values,so as to improve the ability to resist the negative influence of subculture.