The Study On The Willingness To Returning Home And Starting Business Of College Students From Rural

Among the group of college students,many college students are from rural areas.Most of these rural college students tend to work in cities after graduation and are not willing to return to their hometowns to start businesses.There are many factors that affect the willingness of rural college students to return to their hometown to start a business,including entrepreneurial environment and entrepreneurial policies.Compared with rural areas,the employment environment in urban areas is significantly better,so the rural entrepreneurial environment does not have a strong appeal to college students,Which in turn inhibited the willingness of college students to return home to start a business.This article mainly studies the willingness of rural college students to return to their hometown to start a business in Chaoyang District,Liaoning Province.First,the three-dimensional basis of the subject and the current research status at home and abroad are described;then the related concepts and theories of the subject,including concepts such as entrepreneurial willingness and entrepreneurial management theory,entrepreneurship Theoretical foundations such as environmental theory.Then analyze the history,current situation and problems of rural college students returning to their hometown to start a business,and further grasp the relevant situation of college students returning to their hometown to start a business;then conduct an empirical analysis of the influencing factors of college students’ willingness to return to their hometown to start a business,and discuss the analysis results;Designing from the subject,mediator,and object aspects of the design;finally put forward countermeasures and suggestions for rural college students to return to their hometowns to start a business.This paper draws the following four conclusions.First,at present,there are some problems in the formation of College Students’ willingness to return home to start a business.These problems are mainly concentrated in five aspects: College Students’ irrational entrepreneurial concept fetters their willingness to start a business,their willingness to return home to start a business is subject to institutional constraints,lack of entrepreneurial service supply inhibits their willingness to start a business,lack of systematic entrepreneurial education and lack of funds for returning home to start a business;Secondly,it is found that the nine variables of "gender,source of students,entrepreneurial skills,entrepreneurial experience of parents,entrepreneurial policy,entrepreneurial education,unique ideas,making rural areas better and making money" have a significant impact on the willingness of rural college students to return home and start a business;Thirdly,according to the results of empirical model analysis,it is necessary to carry out systematic design from three modules and nine dimensions: subject,mediator and object;Fourth,this paper puts forward four countermeasures and suggestions: strengthen publicity and guidance,open up diversified entrepreneurship financing channels,improve the entrepreneurship education mechanism system of colleges and universities,strengthen the role of government functions,and try to escort the incubation of rural college students’ willingness to return home and start a business.