Research On Enterprise Operation Strategy Optimization Of NOAH Group

From the domestic economic situation of the human resources industry,various favorable factors and unfavorable factors are intertwined.Especially under the impact of COVID-19,the overall business development situation is not optimistic.The business modules headed by the training and recruitment process outsourcing have been hit hard,and the pressure of policy adjustment,the shrinking of market demand,and the aggravating competition pressure have arisen.The standardization reform of the whole industry by the administrative department is gradually deepening,the process is simplified,the new service concept and the new product innovation are imminent,which will face greater challenges and opportunities for the development of the human resources industry.As a model brand of human resources industry in Hebei Province,it can provide some reference for the development of other enterprises in the same industry through the study of enterprise strategic operation optimization.From the perspective of enterprises themselves,regular operation strategy optimization is conducive to the long-term and stable development of enterprises.This article takes group NOAH as a specific case to optimize its business strategy.Firstly,on the basis of the relevant research background,it combs the research status at home and abroad.According to the strategic management theory and Amoeba business model,combined with the actual situation of group NOAH,it elaborates the current situation of the business strategy of the group,This article analyzes the problems existing in the business strategy of group NOAH,such as unclear strategic positioning and organizational structure,lack of enterprise innovation ability,lack of project management ability and lack of enterprise resource integration and development.Secondly,using EFE to evaluate and analyze the external environmental factors,and then on the basis of expounding the internal environment of group NOAH,using IFE to evaluate the internal environmental factors,pointing out that the external opportunities outweigh the threats,and the internal advantages and disadvantages of the enterprise are basically the same,The SWOT analysis method is used to analyze the advantages,disadvantages,opportunities and challenges of the business strategy.On this basis,introducing the enterprise optimization ideas and strategic goals of NOAH Group.In addition,by using QSPM matrix analysis,adopting SO Expansionary business strategy measures to NOAH,so as to promote the optimization implement of NOAH Group's business strategy.Combined with the above analysis,according to the problems that NOAH exsisted,we combine Amoeba business model to adjust enterprise positioning,optimize the organizational structure and establish NOAH Group Brand Innovation Center,aiming to research and develop innovative products that meet market needs and integrate other product characteristics of the company.For the standardization of project management we will strengthen supervision and implementation control,and strengthen the integration of various products.As the supporting point of strategic optimization,amoeba organization mode fully grasps the subjective needs and objective reality of the development of enterprise management strategy,In order to optimize the NOAH Group business strategy,looks forward to the future,adheres to the road of innovation and development,and grasps the development opportunities of human resources industry,so as to better realize the strategic objectives of enterprise management.