A Study On The Business Strategy Of Sino-rail Bohai Train Ferry Co., Ltd.

The crossing sea train ferry is a newly emerging thing in China as a transport mode, which the most of Chinese are wondering of. The crossing sea train ferry is the front position for Chinese railway to enter the shipping industry, with the railway reform going on. As the key link of the East Coast Railway, the Yantai-Dalian train ferry is the national construct project in the tenth Five-year Planning. The Sino-rail Bohai Train Ferry Co., Ltd. (the SBTF Company) will be put into operating with the constructing near to the ending. How to operating the project to achieve its anticipated benefit is the most important task for the SBTF Company.According to the real situation, the essay make a systematical research on the SBTF Company's business strategy based on modern management theories especially strategic management and analytical approaches which consist of quality and quantity. By using PEST method, Porter's competition construction model and the EFE matrix, the essay do the analysis of the company's external environment key factors including policy, economy, society and technology. By using the IEF matrix, the essay do the analysis of the internal environment key factors. On the basis of the above analyzing, the essay put forward several optional strategies and make the basic evaluation after making a scientific quantitative analysis by using the AHP method and the SWOT matrix on the external and internal environment. Finally, QSPM matrix is used to analyze and determine the business strategy for Sino-rail Bohai Train Ferry Co., Ltd., followed with suggestions and implementing actions.