Research On New Media Communication Of Folk Song "Han Xiuying"

The folk song“ Han Xiuying” is one of the representative works of Horqin's Narrative Folk Songs,not only because of its beautiful melody and humorous lyrics,but also because of its artistic value and historical significance.This paper studies the new media communication of the folk song“Han Xiuying” to understand the current situation of the communication of traditional folk songs in the new media era.The introduction mainly describes the research object,the reason and significance of the topic,the research situation and research methods.The domestic collection,investigation and research of the folk song“ Han Xiuying” are displayed.The first chapter briefly describes the plot,source and current situation of new media communication of the folk song “Han Xiuying”,and focuses on the reasons why the folk song “Han Xiuying” has become a classic.The second chapter studies the communication platform of the folk song“ Han Xiuying” in the new media environment from three aspects: network communication,mobile terminal communication and wechat public platform communication.The third chapter is the analysis of the artistic value of“Han Xiuying's”new folk song.The new media communication genres of the folk song “Han Xiuying”include the following: Micro film,documentary,song,drama sketch,interview and text.The fourth chapter mainly describes the new media communication characteristics and future prospects of the folk song “Han Xiuying”.This paper focuses on the new media communication characteristics of “ Han Xiuying ”,the Enlightenment of the new media communication of “Han Xiuying” to the communication of traditional folk songs on the new media platform,and the problems and suggestions in the communication.The summary makes a general statement of this paper.