| News cartoon is a special news genre that goes hand in hand with newspapers and periodicals.With its characteristics of news,criticism and artistry,it plays an irreplaceable role in news reports with words and pictures.Since its appearance at the end of the 19 th century and the beginning of the 20 th century,news cartoons have enriched the forms of news reporting by saying "pictures" instead of "words".Creators of news cartoons use exaggerated and humorous drawing language to report and comment on news events or social phenomena.The cartoon forms with aesthetic taste are deeply concerned and loved by the public.Nowadays,with the development of society and the rise of we-media,academia and the industry should actively study the innovation and development of the content and communication form of news cartoons,improve the competitiveness of news cartoons,and make news cartoons become the "magic weapon" of news media in the new era.During the heyday of the development of news cartoons in 1920 s and 1930 s,Zhang Guangyu,the core figure of the cartoon industry,put his lifelong dedication to art on hold under the social environment of strong enemies and warlords,and took up his brush to devote himself to the press,becoming a cartoonist "borrowed" by the press.He not only focuses on how to create news comics,but also explores how to spread and develop news comics.His practice of news comics are worth the attention and study of contemporary news comics.In the turbulent situation,Zhang Guangyu from the bank apprentice,assistant editor,advertising painter,gradually grow to stand in the people's position to look at the problem of the news cartoon propaganda fighter;The content of his paintings has changed from leisurely and carefree illustrations to spicy cartoons reflecting social reality.He pays attention to domestic politics and society,but also has an international vision.His news cartoons have their own style,which is not only rooted in traditional Chinese folk art,but also good at absorbing the essence of modern western art.He paid attention to the spread and development of news cartoons,using paper media,art associations and art exhibitions to make more people understand and pay attention to news cartoons.He maximized the spread effect of his works and also paid attention to the cultivation of talents.His news cartoons have exerted an important influence on the development of information resources,the dissemination of news information,the conduction of public opinion and the promotion of social development.Contemporary news cartoons should pay attention to the common improvement of individuals and groups,pay attention to the coexistence of news and art,political and ideological,individuality and generality.Emphasis should be placed on the use of new technologies and new media to enhance communication.The innovation and development of contemporary news cartoons can be inspired by Zhang Guangyu's thoughts and practice of news cartoons. |
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