Research On Self-presentation Behavior Of WeChat Users Sharing APP Annual Report

In recent years,an annual personal report on mobile apps has become a habit for users.It not only records digital footprints,but also analyzes behavioral habits and attitudinal tendencies,painting a portrait of personality that is "both physical and mental".In the brand product marketing and further expand influence at the same time,to provide support for users to further self-presentation.Based on drama theory and wechat as the research field,this thesis aims to explore the stage particularity of wechat and the characteristics,categories,motivations and effect strategies of users' self-presentation behavior on this platform by comprehensively using literature review,in-depth interview and questionnaire survey.The first part is an overview of self-presentation environment.In traditional daily life,human behavior is often limited by physical space,time and social environment.With the development of media technology and communication means in the environment of science,technology and innovation,the stage of individual performance has also been extended,and self-presentation can be displayed in a wider range of networks.This paper describes the real environment of "performance" to the stage environment of "we media",compares the characteristics of communication between people in daily life and the presentation behavior under the stage setting of wechat,and analyzes the feasibility of wechat as the research background.The second part describes the use of personal annual report.In the empirical survey,it analyzes the self-presenting characteristics of performers,such as strong appeal for expression,diverse forms of expression,positive emotional tendency,common interest and mentality of seeking for difference.Then it concludes that there are four main types in the application of APP personal annual report: diving spectator type,self-amusement type,self-intoxication type and opinion leader type.In the motivation analysis of "performance" behavior,the internal factors affecting the presentation of wechat users include self-positioning,self-expression and self-reconstruction,while the external factors are influenced by the guidance of opinion leaders,the positive feedback of the audience,the guidance of the platform and the atmosphere.Finally,in the analysis of the characteristics,types and internal and external motivations of self-presentation behavior,it is found that the effects of users' annual personal report on presentation behavior in wechat are both positive and negative.It has realized the positive effect of personal experience and interpersonal maintenance,but also exposed the problems of "maladjustment" of performance behavior,interpersonal overload and "binding" of big data technology culture.In view of the existing problems and effect analysis,suggestions are put forward for wechat self-presentation.