Research On Mobile Phone Dynamic Design Based On Visual Attention And Emotional Experience

With the industry segmentation,there are more and more homogeneous products.Providing users with convenient,efficient,convenient and interesting user experience is a vital means to attract users,retain users and enhance brand competitiveness.The excess of information in the Internet era makes attention a scarce resource.Visual attention mechanism points out that people's attention resources are limited.When obtaining information,people will focus on important information and automatically shield some secondary information to save attention resources.·Dynamic design is an effective means to guide users to focus on the target task and reduce the waste of attention resources.In addition,dynamic effect can also affect users' emotional experience of the product.In the process of using the product,users' subjective emotional satisfaction with the operation process,interactive behavior,task completion effect and other aspects determines the retention of users and even the safety of product survival.This study takes visual attention and emotional experience as the starting point,studies the differences of user attention cognition and emotional experience caused by different stimulus types and different dynamic attribute changes,and puts forward guiding principles for dynamic effect design.Under the guidance of the five element framework of user experience,this study theoretically combs the visual attention mechanism and emotional experience,and puts forward the eye movement experimental hypothesis of the dynamic effect of mobile app.Through Tobii studio programming,eye tracking technology was used to obtain the subjects'first fixation practice,total fixation duration and the number of fixation points,so as to explore the cognitive difference of dynamic effect design on subjects' attention.The average pupil diameter of eye movement and pad emotion scale data are used to explore the emotional differences of users.The results show that when the relevance between stimulus and task is high,dynamic stimulus can attract users' attention faster than stimulus color and picture stimulus;When the correlation between stimulus and task is low,dynamic stimulus and picture stimulus can complete attention capture faster and interfere with user tasks;The attention attraction of dynamic stimuli with larger deformation amplitude is better than that of stimuli with smaller deformation amplitude;In terms of movement speed,the attention attraction of dynamic stimuli of acceleration,uniform speed and deceleration decreases in turn.In the measurement of emotional experience,the emotion represented by the switching dynamic effect from right to left is "mild",the emotion represented by the switching dynamic effect from bottom to top is surprise",the emotion represented by the hard cutting dynamic effect is "boring",and the emotion represented by the enlarged switching dynamic effect is surprise".The emotional space of regular dynamic effect and irregular dynamic effect is "mild".Combined with the research conclusions of visual attention and emotional experience and relevant research literature,this thesis puts forward the dynamic design principles based on visual attention and emotional experience from the structural layer,frame layer and performance layer of the five elements of user experience.Finally,based on the design principles,the dynamic effect design in the "my farm" app and the interaction design of the whole app are completed.