Research On The Misconduct And Motivation Of Chinese Fans From The Perspective Of Field Theory ——A Case Study Of "Xiao Zhan 227 Event"

At the beginning of the 21^st century,talent shows such as"Super Girls"and"My Show"appeared in China one after another,which made many domestic scholars pay attention to a group with strong initiative-fan.Due to the strong initiative of fans,in the process of star chasing,they will inevitably make irrational behaviors such as mutual abuse and online violence in order to meet their wishes.The irrational star chasing behavior of fans will not only have a negative impact on the values and consumption of minors,but also some extreme behaviors will violate laws and seriously hinder the benign development of the entertainment industry.The"misconduct"mentioned in this study refers to the irrational star chasing behavior of fans.Starting from the field theory,this study uses case analysis method and netnography to explore the causes of misconduct of fans from the perspectives of"field","habit"and"capital",in order to put forward some suggestions for the healthy development of fan culture and fan.The study is mainly composed of four parts.The first part introduces the field of"fandom"from construction process,structural characteristics,operation mechanism and its impact on the behavior of fans.The second part analyzes"Xiao Zhan 227 event",the competitive subjects contained in this field movement and the misconduct of each fan group.The third part focuses on analyzing the reasons for the misconduct of each fan group from the perspective of field theory.The fourth part points out the negative impact of the misconduct of fans on the society,and puts forward the guidance strategies for the misconduct of fans.The study finds that if the interaction between fans is the basis for the division,the misconduct of fans in the"Xiao Zhan 227 incident"can be divided into primary misconduct,secondary misconduct and regenerative misconduct.The emergence of the misconduct of fans is closely related to the rapid development of social networks,different habits under the guidance of different collective consciousness and the blind pursuit of all kinds of capital by fans.In view of the misconduct of fans,fans,stars,media,platform enterprises and government departments should work together to rule,so as to avoid further harm to the entertainment industry caused by fandom mess of the misconduct of fans.