Users Receive Research On The Influencing Factors Of The Library's Online Academic Reporting

Online academic reporting has become a common model of academic communication in the post-epidemic era.With the increasing popularization of mass media and the continuous development of information technology,the Internet has become an essential platform for daily life of modern people.According to the Statistical Report on the Development of China's Internet Network,as of December 2020,the number of Internet users in China will reach989 million,an increase of 85.4 million over March 2020,and the Internet penetration rate will reach 70.4%.This kind of networking has greatly changed the way people use information and knowledge,making people prefer to read,retrieve and browse on the network.So how to meet the preferences of users,what online academic reports can be accepted by users,what factors affect the choice of academic reports,but also the library needs to solve the problem.Based on the theory of integrated technology acceptance model,starting from the relevant literature review,this paper sorts out the relevant research and user acceptance behavior related theory of integrated technology acceptance model theory,combines the characteristics of the library's online academic report,retains the original variables of the integrated technology acceptance model,introduces the report type and the main speaker experience two variables,puts forward the research hypothesis of this paper,and constructs the user acceptance model of the library's online academic report.Questionnaires are then designed,data is collected,data is analyzed,models are validated,and influencing factors are identified.Finally,the strategy based on the research conclusions is proposed,summarized,and the prospect is proposed.The research conclusions of this paper include:(1)the integrated technology acceptance model is applicable to the influencing factors of user acceptance of online academic reports in research libraries;(2)performance expectations,effort expectations,community impacts,and report types positively affect the willingness to use;(3)the convenience conditions,presenter experience,and willingness to use positively affect the use behavior;combined with the above results,the two strategies proposed in this paper to improve user acceptance of online academic reports by libraries are proposed.The suggestions for improving the willingness of users to accept are: improve the value of reports,keep users active,reduce user efforts,meet user needs,strengthen marketing publicity,increase user groups,hold special reports,increase user stickiness,build user portraits,and improve the willingness to use.Suggestions for improving user acceptance behavior are: strengthen infrastructure construction,optimize user experience,select speaker experience,and improve usage behavior.