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Understanding Users' Acceptance of Personal Cloud Computing

Posted on:2015-10-27Degree:D.C.SType:Dissertation
University:Colorado Technical UniversityCandidate:Eltayeb, MohamedFull Text:PDF
GTID:1478390020952368Subject:Computer Science
Abstract/Summary:
Personal Cloud Computing (PCC) is a rapidly growing technology, addressing the market demand of individual users for access to available and reliable resources. But like other new technologies, concerns and issues have surfaced with the adoption of PCC. Users deciding whether to adopt PCC may be concerned about the ease of use, usefulness, or security risks in the cloud. Predicting technology usage and adoption has become a topic of mainstream study (Selamat & Jaffar, 2011). Negative attitudes toward using a technology have been found to negatively impact the success of that technology. The purpose of this study was to understand users' acceptance of PCC. The population sample consisted of individual users within the United States between 18 and 80 years of age. The theoretical framework utilized in this study was based on the technology acceptance model (TAM). A web survey was conducted to assess the measurement and understanding of patterns demonstrated by participants. Several quantitative methods were used for analyzing the data in this study. In particular, a non-experimental quantitative approach was selected. The results of the data analysis indicated that the majority of the participants had a positive view of PCC, but participants seemed particularly concerned about security, privacy, and data theft in the cloud. The results of the study indicated that in spite of the potential benefits of PCC, security and privacy risks are deterring many users from moving towards PCC.
Keywords/Search Tags:PCC, Users, Cloud, Technology, Acceptance
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