Research On Communication Optimization Based On Blockchain Technology

The rapid development of modern information and communication technology has greatly enriched and improved the means of news communication.Blockchain,as the underlying technical framework of the Internet,has been applied in many fields,and "Internet + journalism" has also been paid more and more attention.Nowadays,the media technology potential of blockchain has been applied to various media platforms,and the original communication process has been optimized with its own advantages of decentralization,asymmetric encryption and autonomy.Based on this new modern underlying technology framework,this paper uses the relevant theories of Journalism and communication,and adopts interdisciplinary and comparative analysis methods to explore the possible changes that blockchain technology may cause in the field of information communication,aiming to bring new perspectives and reference values to the traditional media that need to be innovated on how to actively use new technology for communication.This paper mainly studies the blockchain technology for information dissemination optimization from four parts.The first part mainly combs the concept of blockchain technology and the application status in various fields in combination with relevant literature.Through combing,it is found that blockchain technology has been widely used in finance,education,news communication and other fields,and has attracted increasing attention from all parties;The second part analyzes the similarities and differences between the classical 5W communication mode and the blockchain communication mode by using the relevant communication theories,and constructs the blockchain news communication ecosystem by combining the technical characteristics with the classical communication mode;The third part mainly discusses the new communication system composed of blockchain technology,which optimizes the original communication mode at the levels of disseminator,communication content,communication channel,communication audience and communication effect,and points out that the use of blockchain technology may bring new atmosphere,such as reconstructing consumption mode,enhancing media credibility,improving news public opinion environment and improving audience copyright awareness;The fourth part,while analyzing the opportunities brought by blockchain technology to information dissemination,points out the potential dissemination difficulties of blockchain technology,which are mainly manifested in the imperfect technology of blockchain itself,the profit seeking risk brought by token incentive mechanism,news truth and rumors under the collective maintenance of users,and in view of these problems,according to the basic logic of blockchain enabled news dissemination optimization,from the aspects of data collection,transmission An attempt has been made to build a news communication system based on blockchain technology at the levels of building an interdisciplinary integration platform,optimizing the path of interoperability and collaboration,and collaborative data processing.