Multimodal Discourse Analysis Of TV Culture Columns ——By Taking The Graduation Work Impartment And Inheritance As An Example

The emergence of the multimodal discourse analysis can be seen in the disciplines of linguistics,pedagogy,semiotics,and communication over the past decades,which is also a research topic that has attracted great attention.Four schools constitute the research,such as social semiotics,system-functional linguistics,cognitive school and behavioral school.In this thesis,the theoretical propositions of the two schools such as social semiotics and system-functional linguistics are taken as the construction basis.Through the combination of the features of TV culture columns and the theoretical basis of radio and television art,the creative thinking and creative process of the graduation work Impartment and Inheritance are analyzed.The creation techniques of native TV programs of intangible cultural heritage are analyzed by starting from an interdisciplinary theoretical perspective,and a reference production path is provided for TV culture programs in the omnimedia.Five parts constitute the thesis.In the first part,it is the introduction,in which the topic selection background and significance of TV culture column research with multimodal discourse analysis theory,the research status at home and abroad,the research methods and the innovation of this research are mainly elaborated.Four chapters constitute the main body.In the first chapter,the basic concepts of TV culture columns are clarified,the characteristics and innovations of existing TV culture columns are sorted out,the concept of intangible cultural heritage is clarified,and the publicity effect of TV media on inheriting and protecting intangible cultural heritage is explained.In the second chapter,the application of multimodal discourse analysis in TV communication is mainly expounded.With the broad and deep characteristics,the related theoretical knowledge of the multimodal discourse analysis is used(such as the four levels of the comprehensive framework and the three meta-functions)to carry out research on TV culture columns,so the path and communication means of audio-visual art on cultural communication can be better expanded.In the third chapter,the comprehensive application of multimodal discourse analysis in the graduation work Impartment and Inheritance is carried out.In this chapter,the concrete application of multimodal discourse analysis in TV works is mainly discussed,such as the analysis on the use of symbols in text language modality,image modality and sound modality,the application and meaning of the three meta-functions in the works,the application and significance of the three meta-functions in the works,the narrative atmosphere created by body and non-body narration in the nonverbal system,etc.In the fourth chapter,the necessity of applying multimodal discourse analysis to the creation of TV culture columns in the omnimedia era is mainly studied,in which the thinking and elaboration are carried out from the aspects such as image space-time,communication effect,communication technology and so on.