Research On Communication Strategy Of Network Video Under Dialogue Theory ——Taking The Work "Coming With Me" As An Example

The rapid development of information technology has changed the original communication pattern and reshaped the development picture of the media industry.On the one hand,traditional media continue to integrate and transform to adapt to the new development logic;On the other hand,the network media "suddenly emerged" and actively created the layout of the industrial chain.However,with the rapid development of the media industry,excessive speed will inevitably lead to inequality between communicators and audiences,making false dialogue and ineffective dialogue.Either the inclination of the subject or the tendency of technicalism will block the communication.In the "second half" of the Internet era,the development strategy of the program is inseparable from the Internet logic.The author believes that it is the return of dialogue consciousness.Both Confucius "inspiration" and Socrates "midwifery" are the early practice of dialogue thought.Dialogue has become an important topic in the later study of western philosophy.This paper will sort out the "dialogue theory" of scholars such as Martin Buber,Bakhtin,Hans Georg Gadamer and Juergen Habermas,and analyze and study the discourse communication of online video programs from the perspective of Bakhtin's dialogue theory.The author makes a quantitative analysis of the audience's demands and attitudes to watch the online video programs through the Internet questionnaire.The author also makes quantitative analysis of the audience's demands and attitudes to watch the online video programs through the Internet questionnaire.With the personal works "Coming with me" and the network program "Thirteen invitation","Roast" and "Position" as the research text,analysis the production of the network programs from the perspective of dialogue relations,dialogue content and space.And explore the transformation from dialogue relationship to communication relationship and then to economic relationship.The practical application of dialogue theory in the program is not only reflected in the real environment between the communication subjects,but also reflected in the circle communication realized by netizens through bullet screens,comments,topics and other forms with the help of virtual context.The carnival and polyphony of dialogue give the audience an equal public space,but the phenomenon of alienation is also gradually prominent.The author will put forward some suggestions on the innovative development of online programs from three aspects: vision integration,identity transformation and media interconnection.It is hoped that this research can provide a new theoretical perspective and interpretation basis for the innovative development of network programs.