Research On The Significance Of Visual Data As Visual Text

Visual data has become one of the important contents of mass communication.It is not only the presentation of data mining and analysis results,but also a meaning system composed of visual symbols,which has the independence that can be explained by the audience.Since zima developed into text sociology through Bakhtin and graymas' structural semiotics,so as to clarify all literary and non literary texts;With the continuous development of media,the new vision of non literary text has also expanded from traditional text to visual text,short video text,big data text and so on.Based on the data text,this paper further studies the visual presentation of data as a text,in order to expand the research margin of socialized text.This paper analyzes visual data as visual text,discusses the generation and interpretation of text meaning in communication practice,and reveals the existence significance of visual data.This paper uses the content analysis method to further analyze the visual text characteristics shown by the current visual data,namely "visual","ideographic" and"Wteability"",so that it can be regarded as a typical visual text.On this basis,with the help of content analysis,case analysis and in-depth interview method,the meaning generation and interpretation of the visual text of visual data are explored.Visualization is the primary characteristic of visual data,and its meaning generation mechanism focuses on the symbolic processing of metadata and the ideographic function of text form;The visual data endowed with meaning carries out communication activities independently,which has an impact on the cognition and social development of the audience,so as to obtain the production significance of the visual text of the visual data;The interpretation of meaning is the end point of meaning research.The interpretation behavior of the audience focuses on "seeing",and "viewing affects interpretation".Therefore,this study starts with the viewing mode of visual data text,pointing to multi interpretation and horizon integration.Finally,the research conclusion is drawn: visual data as visual text,visual symbols and genre,composition,people and machines jointly generate text meaning and realize the media reproduction of meaning;The visual text of visual data presents the general characteristics of "visual form,data content".On the one hand,it adapts to the thinking habits and behavior of the audience,which improves the audience's acceptance and reading rate of the text.On the other hand,it is consistent with the direction of future information dissemination and speeds up the pace of "visual turn" of information.Therefore,its existence has cognitive and historical significance;As a visual text,visual data is also an intentional narrative of machine and human conspiracy.The combination of multi-media and the setting of "tone setting media" provide an interpretation path,especially the mutual indication of image and text,strengthen the dialogue with the audience,reduce the communication obstacles and estrangement of text meaning and prevent the text from being misread.Finally,Heidegger and Gadamer's hermeneutic views are quoted.In the process of meaning interpretation,The communication,collision and integration between the transmitting and receiving sides have enriched the meaning of the text.