Bilibili Vlog's Influence Mechanism On Users' Social Roles Is Analyzed Based On Media Context Theory

The popularity of the Internet has changed the way audiences perceive,interact and think,resulting in the emergence of three new social roles:group,socialization and authority.As the most popular video platform for the "Generation Z",Beeping Beeping has played a significant role in the construction of users' social roles.Media context theory is a bridge between media and behaviour,linking the creation of new media to changes in audience social behaviour and social roles,and providing us with a new way of thinking.This paper adopts the media context theory perspective proposed by Merovitz and analyses the construction of the Vlog context on the Bleeping website according to the research idea of "new media-new context-new behaviour-new role".In the media contextual perspective,users are presented in a public context through vlogs and the backstage behaviour of UP owners.The authenticity of the vlog is not in doubt.The interaction and communication between the transmitter and the receiver in the Vlog context has a profound impact on the social roles of both parties,with the UP owner presenting his self-image and affirming his self-worth through the Vlog,and the viewer seeking indirect experiences to complement his own through the Vlog.The bleeping platform acts as a site of regulation,changing the behaviour of both transmitters and receivers in the context by setting rules and guiding behaviour,thus influencing the social roles of users.The platform,the sender and the recipient of the information compete and influence each other in the Vlog scenario,ultimately influencing the user's role.Through the analysis of the new situation shown by Vlog,this paper deeply analyzes the specific behavior of the users in the Vlog situation of the beep mile.That is,the beep mile Vlog completes the construction of the public situation through the disclosure of the UP master's'background' behavior,and further affects the construction of the user 's social role through the discipline of user behavior through the B-station rule.Vlog breaks the boundary of group roles by controlling information flow,and makes various small groups aggregate into large user groups.The process of socialization is blurred.The ceremony of 'adulthood 'gradually disappears,the behavior of minors develops towards adulthood,and the behavior of adults becomes more 'childlike '.Individuals are no longer represented by social groups,but develop their own personality;the traditional authoritative role has declined,and the authority is no longer the same as before.The new hierarchical order has been established,replacing the original old order.