| The two major strategies of the rise of Central Region,ecological protection of the Yellow River and high-quality development have converged in Henan in recent years,and Henan has become more and more prominent in the global opening.So it is particularly important to publicize Henan's development image.As the first foreign language media in Henan Province,en.dahe.cn has devoted itself to spreading Henan.After three years,it has achieved fruitful results,but it also has shortcomings.Research on it will not only enhance its communication capabilities,but also provide a certain reference for the English media in other regions.Under the guidance of the theory of cross-cultural communication,this article takes the communication practice of en.dahe.cn as the research object,and analyzes from the communication environment,communication subject,communication content,audience needs and communication channels.It is concluded that en.dahe.cn has the problems of lack of external communication talents,single communication content,propaganda-oriented communication concept,fuzzy audience positioning,and limited communication channels by methods of content analysis and in-depth interviews.Among them,the communication content is combined with dialogue theory and rhetoric to analyze the speech style.Finally,we will provide targeted improvement suggestions from “foreign language + communication”compound talents,dig deeply into the folk elements to enrich the communication content,overall plan all-media communication,clarify international audiences,and make full use of website technology,and refer to the evaluation principles for external communication of English websites in China and the situation of en.dahe.cn corresponding evaluation indicators.In short,we have obtained the advantages for other English media to learn through an analysis of en.dahe.cn.This is not only conducive to the further development of en.dahe.cn also contributed to the spread of Henan and then the spread of Chinese. |
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