Research On Advertising Business Marketing Strategy Of A Media Company

A People's Radio,as a municipal radio station,actively seeks a breakthrough,seize the opportunity,and A media company to conform to the market.A media company,on the basis of inheriting the original institutional genes and absorbing the advanced characteristics of modern companies,have evolved into one of the strongest local advertising communication institutions,and have a comprehensive and three-dimensional multimedia communication channel with influence in the local area.Advertising revenue is an important source of income for the survival and development of A media company,and it is also the support and guarantee for the continuous development of the company.Affected by the Internet,mobile phone and other new media,the traditional media industry and the advertising business on which it depends Affected by strong impact,on the other hand,by serious homogenization,the advertising competition between A People's Radio and other provincial and county radio stations is also in a white-hot state.Therefore,it is an important issue before us to study how A media company can realize the reverse growth of advertising revenue under the current severe situation.By studying this subject,it is helpful for A media company to explore their own problems,and then to develop better,and to provide fresh case studies for the future study of media advertising marketing.At the same time,for some of the domestic media peers in the same situation is also a good reference.This paper,based on the actual situation of A media company,adopts the method of empirical research,analyzes the marketing environment and marketing status of A media company' advertising business,and puts forward reasonable and effective marketing strategy suggestions for A media company'advertising business by using STP theory,SWOT analysis and 7Ps marketing theory.