Research On The Marketing Strategy Of The Advertising Business Of Hongshan Evening News

In recent years,with China's rapid economic development and the advent of the Internet age,traditional media such as newspapers,radio,television,magazines and outdoor advertising,such as the Internet and emerging media,such as increased competition among the media.Chinese press both in the international environment on the survival needs,or adapt to their own development needs,and are facing severe challenges.Especially municipal media in the survival and development is facing more pressure and challenges.Newspaper advertising is the main source of survival and development.The development of newspaper advertising an important role in today's competitive,diversified business newspaper in the short term is difficult to achieve in the context of its role more clearly.Advertising trends is critical for the newspaper group.New media age,requiring newspapers to a new marketing concept must be to manage and develop newspaper ads.Newspaper advertising marketing involves advertisers,advertising agents,newspapers,media,audience and other multi-stakeholder relationships,how to balance these Fangli Yi,based on the realization of newspaper advertising and optimization to maximize profit,is the advertising department of a newspaper big test.In this paper,Hongshanevening news advertising for the study,through the Red Hill Evening advertising business marketing analysis of the environment,identify the Hongshanevening news for advertising the advantages and disadvantages of marketing,advertising business in the evening of Red Mountain's new marketing approach new ideas,to enhance the level of Red Hill Evening News and advertising revenue,and then think about the economically underdeveloped areas of newspaper advertising a new direction,new ways.