Research On The Interaction Of Health Communication Subjects In Social Media

The theme of World Mental Health Day 2020 is that promote the great spirit of combating the COVID-19 epidemic and protect mental health.However the public does not pay more attention to mental health,and there are many misunderstandings about depression.Now,there are about 350 million people suffering from depression in the world.With the development of new media technology,more and more people with depression are seeking social support on the Internet.This research adopts the methods of social network analysis and discourse analysis.Taking blog posts in the topic of Weibo platform #Depression # as the research object.This article intends to study the interactive subject,interactive behavior and interactive content under the topic network of depression,in order to explore the interactive status and interactive effects of health communication.The main research conclusions are as follows:1.The research of interactive subjects found that under the topic of depression on Weibo platform,opinion leaders are the key to topic interaction,leading the direction and hot topics of the topic.Therefore,it's important to identify the opinion leaders.Using social network analysis to identify that opinion leaders have both platform-certified users and ordinary users.Mainly include three categories: Professional opinion leader,With its professional knowledge as a resource advantage,it has a prominent influence in the topic.Propaganda opinion leader,mainly composed of media organizations,they perform well with professional media literacy in disseminating information.Demanding opinion leader,mainly people who have experienced depression,gain the trust by empathizing with netizens.2.The research of interactive behavior found that Users can obtain health information by interacting with Weibo publishers on the Weibo platform and communicate with each other,which in order to form a network of relationships and a large number of users get social support from browsing information or interacting with other users.Weibo with high interaction volume is highly visible that Provide information support and emotional support to the audience.3.Using Fairclough's discourse analysis method to analyze the Weibo and interactive texts published by opinion leaders found that different types of opinion leaders build "second identities" in cyberspace.Through the research of interactive content,Fairclough using the discourse analysis method of opinion leaders released microblogging original text and interactive analysis found that different types of opinion leaders construct "second identities" in cyberspace.In the blog posts interacting with opinion leaders,there are more obvious phenomena of "polyphony" and "carnival".Through this research,I hope to provide some reference value for the health communication work of social media platforms.