| Jingbao is a comprehensive tabloid founded by Yu Daxiong and Zhang Danfu in Shanghai in 1919.It is known as the "tabloid giant".It is also known as the "four King Kong" of Shanghai tabloid along with Robin Hood,Sherlock Holmes and diamond.Its birth marks that the tabloid business in Shanghai has really entered a mature stage.Jingbao was published throughout the 1920s-1930s,and finally published in 1940.It reflects the daily life,social style,culture and art,drama and film of Shanghai during the period of the Republic of China.It can be regarded as an encyclopedia of urban culture and people’s life.In general,people often misunderstand the tabloids as vulgar and entertaining.This paper aims to take the Jingbao as the breakthrough point,take the social news discourse in Jingbao as the research object,explore the overall characteristics,behind the motivation and the influence and significance of the social news discourse in Jingbao,and think about the enlightenment for the current social news media.This paper mainly adopts the critical discourse research framework,draws lessons from Fairclough’s discourse analysis theory,combines with the actual situation of China’s tabloid publishing in the period of the Republic of China and the characteristics of the tabloid’s own discourse attribute,analyzes from three dimensions of text,discourse practice and social practice,and then thinks about its impact and enlightenment.First of all,it analyzes the social news text of Jing Bao.Based on the analysis of Fairclough and the characteristics of tabloid discourse in the period of the Republic of China,this paper discusses it from four aspects:vocabulary,sentence pattern,paragraph and theme.Through the analysis of several representative aspects of the news discourse of Jing Bao,namely nouns,verbs,adverbs and auxiliary words,this paper shows the general characteristics of the news report of Jing Bao.At the same time,it analyzes the sentence structure,sentence type and sentence rhetoric,and clarifies the prominent features of the sentence expression of Jingbao in social news discourse.On this basis,this paper makes an overall analysis of the paragraphs in Jingbao,and summarizes the changing trend of Jingbao from language to language and the typical text logical framework.Finally,it combs the content of the text.Combined with the results of the previous analysis,this paper concludes that the social news discourse in Jing Bao reflects urban life in content,pays attention to the people’s livelihood,and is increasingly popular,visualized,colloquial and emotional in form,which highlights the reader’s standpoint of taking the citizen as the center.On the basis of text analysis,the author,from the perspective of Fairclough,combines social practice with the latter two dimensions of discourse practice,and from a social perspective,based on the closed loop of news discourse practice composed of text discourse production,distribution and consumption,makes a three-dimensional macro analysis of the discourse logic behind the above characteristics.In the process of discourse production,through the investigation of producers,production motivation and production strategy,this paper analyzes the class,commercial and intertextual motivation behind the rules of discourse expression in Jingbao’s social news.The distribution and consumption of discourse is based on the whole,which reflects the logic of change in the choice of social news discourse by showing a variety of ideologies and powers involved in the process of discourse distribution.At the same time,from the perspective of discourse consumption and reproduction,this paper examines how the consumption link reacts on production,thus affecting the construction of discourse.Finally,this paper examines the far-reaching influence of the social news discourse of Jing Bao at that time and after,especially the role of social news discourse in the construction of Shanghai urban culture and people’s life at that time.On this basis,from a historical perspective,the author thinks about the positive and negative effects of Jing Bao’s twenty years of news discourse practice on Shanghai’s public discourse space,and explores its reference significance for the development of urban media.Generally speaking,this paper mainly explores the text characteristics and social motivation of Jing Bao,which is known as the "giant" of the tabloids of the Republic of China,and the impact on the cultural space of Shanghai citizens in this process.Based on qualitative research methods such as discourse analysis and comparative study,this study systematically analyzes and summarizes the characteristics of the social news discourse of Jingbao and the logical relationship between it and social interaction,which provides beneficial enlightenment for future generations to study the tabloid discourse and think about the operation of the current urban media. |
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