| The "movie watching interpretation" of social news refers to the receiver,like watching the "plot" of the film and television series,replaces himself into the situation of the news characters,experiences the promotion of the plot and the inner activities of the news characters,and also imagines the news "plot" and the news characters by borrowing the plots,characters,elements and themes of some films and TV plays The way of reading and conjecturing news.It is hoped that the systematic research on this kind of news interpretation mode will form a systematic and conceptual cognition,broaden the research ideas of relevant research,provide new thinking angle for news researchers,and provide space for reflection for news producers and media platforms.The interpretation of "viewing the shadow" of social news,which comes from the imitation of drama and the imitation of film and television drama,contains the process of copying art,but it lacks fixed imitation procedure and imitation technique;At the same time,it is similar to the audience interpretation of film and television plays,so it is defined as "visual interpretation".It has the characteristics of "the second imitation of life","the re creation of plot" and "the experience of investment".Based on the observation of social news review area and the results of in-depth interviews,the main expression of "visual interpretation" of social news is analyzed.The receiver makes a dramatic fact orientation of social news,and the receiver makes a mixed and splicing imitation of social news.The receiver uses "play in play" to establish causal relationship between the fate of social news characters and their role fate.The receiver imitates drama and television works to make a predictive conclusion on the role orientation and the development of social news characters,The receiver will be replaced by social news characters to express emotional interpretation.From the perspective of news production and news acceptance,the paper analyzes the formation of "visual interpretation" of social news,and finds that social news production has the tendency of film and television,which provides the receiver with the "plot" which can be watched,and the incomplete of "plot" also provides creative interpretation space for them;The audience's "experience of watching the film" and anonymous participation in the process of acceptance of social news make the receiver take the initiative to interpret the film and television news,and imitate the drama works to imagine,interpret and speculate the "plot" and the news characters dramatized.The "visual interpretation" of social news will intensify the production of "film and television news",make the receiver become the "flow source" used by news producers,and cannot seriously and profoundly view the news.The "visual interpretation" of social news will also make the receiver have a unilateral cognition of news characters and news events.Therefore,media platforms and news producers need to take measures to reduce the production of film and television news,and news producers should actively connect with the recipient to make corresponding guidance.In addition,the "visual interpretation" of social news also breaks the meaning boundary of social news,so it can be attempted to construct the extension of social news: social news is an incomplete "social event drama" which satisfies the audience's desire for watching,communicating and creating movies and TV. |
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