Research On The Network Behavior Characteristics Of Anti-idol Fans From The Perspective Of Social Network Analysis

With the development of fan culture,the anti-idol fan group,a branch of fans,has also been born,and the professional development of the fan economy has also made this group continue to grow and develop.The formation of the domestic idol-cultivation mechanism has further promoted the development of anti-idol fans.The anti-fan actions carried out by anti-idol fans on social platforms not only have a negative impact on the public image of the idols themselves,but also seriously occupy public resources.This research uses social network analysis methods,takes Cai Xukun's anti-fans on Weibo platform as the research object,and uses Cai Xukun's “anti-posts” as research samples to establish three Cai Xukun's anti-fans network.The study found that the three Cai Xukun anti-fans network showed the characteristics of sparseness,connectivity,instability,and fragility as a whole.In addition,the study found that different proportions of the navy component appeared in the relationship network,the highest proportion was more than 50%,and there were a small number of core members in the relationship network,most of them were bloggers active in various vertical fields on the Weibo platform With marketing accounts,following the current hot spots and obtaining relevant benefits are the ultimate goals of their participation in the anti-fan action.Through further analysis,it can be seen that in the three relationship networks,the communication and interaction between members are strongly dependent on the core members.Through further analysis of Cai Xukun's anti-fan relationship network,we can see that there are a large number of navy forces in the anti-idol fan group on the Weibo platform,and there are big differences in the emotional attitudes of the members of the group towards the idols they oppose.In addition,on the Weibo platform,the core antiidol fans are mostly composed of active bloggers.