Research On Wuhan City Image In Covid-19 Reports

With the accelerated development of urbanization in my country,various competitions between cities have also been increasing,and city image has increasingly become an important dimension for appraising the comprehensive strength and influence of cities.Under the influence of Internet technology,how the mass media describe,present,and evaluate cities in news reports will greatly affect people’s cognition,concepts and attitudes towards cities,thereby constructing a virtual city image and affecting physical cities The true perception of the image.Since the outbreak of the new crown pneumonia epidemic at the end of December 2019,Wuhan,as the hardest hit area for the development of the new crown pneumonia epidemic,has attracted public attention.In this context,the news media’s choice of news sources,presentation methods,and reporting topics,as well as what kind of city image they present,will all become important factors that affect the public’s perception of Wuhan’s city image.This article uses a combination of quantitative analysis and qualitative analysis to study the Wuhan New Crown Epidemic reported by People’s Daily and Caixin.com between January 23,2020 and April 8,2020,based on The research ideas of content analysis method,text analysis method and comparative research method use statistical software to describe the report themes,genres,themes,positions,sources and presentation methods of the two media reports in a concrete visual description,and analyze their report characteristics.Starting from the specific report text,a comparative analysis of the Wuhan government image,economic image,security image,and citizen image presented by the two media in their reports,and explore the reasons for their differences.The article believes that,in the face of a series of problems in the image of Wuhan city presented in the two media reports of "People’s Daily" and "Caixin.com",in order to strengthen the spread of Wuhan city image,seize opportunities,and reshape Wuhan city image.Wuhan can focus on the following three aspects in the process of dissemination of the city’s image: First,in terms of communication concepts,we must adhere to multiple voices and respect objective reports;second,in terms of communication strategies,we must adhere to the same direction of all subjects;third,in communication In terms of content,it is necessary to dig out historical connotations and restore the image of Wuhan from multiple angles.