Research On The IP Operations Of Brand Virtual Image Prolocutor

As a part of the brand visual communication system,brand virtual image prolocutor is the most appealing and vivid element in the brand image symbol.Rich expression forms and diversified communication channels make it an important bridge connecting the brand and the audience.After long-term development and evolution of commercialization,the current brand virtual image prolocutor is not only a simple visual symbol to identify the brand or corporate image,but also a cultural consumption symbol that can become the core of IP operation.IP operation for brand virtual image prolocutor has become the most feasible cultural and creative industry mode to realize the development and utilization of brand resources.Throughout the brand virtual image prolocutor of commercial application development course,the emergence of IP operation mode is not achieved overnight,after origin,growth,poised and mature after the development course of roughly four times,gradually formed the current brand virtual image prolocutor IP operating the new and more potential model of cultural creative industry.Of course,the formation of brand virtual image prolocutor IP operation is also inseparable from the overall social environment of economy,technology,audience and culture and other background environmental factors.Since the IP operation development of brand virtual image prolocutor,brand virtual image prolocutor itself is growing limitlessly as a pure cultural consumption symbol,and the audience begins to form a subcultural group and grow stronger.Enterprises take the brand virtual image prolocutor as a valuable brand asset to enlarge and appreciate it actively.However,due to the inevitable objective reasons such as short development time and lack of practical experience,there are specific problems in the IP operation process of brand virtual image prolocutor,including the lack of short operation philosophy,uneven content quality,scattered and narrow communication channels,and outdated and chaotic profit model,which need to be solved urgently.Given the brand virtual image prolocutor IP operation present situation and problems,in order to ensure the better operation result,put forward the coping strategies should be in a more specific level,so based on the IP operating thinking,from hatching,amplification and the three key links of cash,respectively discusses brand virtual image prolocutor of IP operating content production,dissemination and marketing strategy,In order to achieve the brand virtual image prolocutor IP operation mode integration and optimization.In addition,based on the strategy research,some enlightening suggestions can be put forward for the future development of brand virtual image prolocutor IP operation from a macro perspective,namely,improving the intellectual property protection system,inheriting and innovating traditional cultural resources,building a cross-cultural communication system,and avoiding the tendency of excessive entertainment.