Media Brand Operation Of The TV

The present stage, In the face of the fierce market competition, the challenge of the especially external media,it is just staring to us in the face to construct television trademark scientifically, not only will we lost the future of television,but also the voice of culture,if we cannot stride across the obstacles rationally.Therefore, the main issue studied in the essay is that ,in the corner of culture and commerce how to go along with the trademark construction. The brand foundation,the cultivation and the marketing,relate to the media dissemination social efficiency and itself economic efficiency,at the same time also relates to television media own image molding,Those are important to television media. After entering 21st century, Shanghai gentle wide media group, Hunan Satellite TV, media Co.Ltd.etc, Satellite TV of sunshine and CCTV of Qingdao media enterprise gone out of the road run in corporatization, but is running so far or making no public appearances or becoming more prosperous every day or falling into the low ebb, surviving reluctantly, different situations of enterprise's operation of the media put forward a subject to us, i.e. how media enterprises make an accurate selection of the direction, make the scientific development plan, how through to establish development to drive industry brand, make the key competitiveness of the media from strategic height. In fact, since on the way to run in enterprises, should combine one's own characteristic, set up the modern enterprises adapting to turn of the market to organize, according to one's own attribute and the functions of different medias, with the scientific innovative system of management mode, operation mechanism, meet the requirement of industrialized development, market-based operation.Through the combinations of reasoning and evidence ,and of past and present ,this paper theorizes on the internal and external factors for media brand strategy and discussions of the current situation of media brand management in China and the strategic options for Chinese media organizations.