Study On Application Method Of The Brand Image In Graphic Virtual Community

This thesis only studies static designing, especially studies how to combine with brand and archetype. And this thesis doesn't cover the archetype designing, dynamic designing (such as kinetic track, rhythm, voice video) and brand behaviors (such as community theme).The advantages of graphic virtual community have drawn the enterprises' great attention. Many enterprises begin to set up graphic virtual community for their own brands in order to communicate their brand image. In the aspect of theory, this research is in the period of the beginning, because nobody has studied about the basic methods of virtual properties' designing. So it will fill in relevant blanks. In the aspect of practice, it helps enterprises to design graphic virtual community communicating brand image, makes consumers experience brand value in entertainment and eases their excluding-advertisement mentality. It will make a contribution to enterprises' practice about communicating brand image utilizing graphic virtual community.From visual communication design, this research summarizes two component parts of the properties: the archetypes of the virtual properties, visual elements of brand image. The relation between the two, like the skeleton (the archetypes of the properties) and the skin (the visual elements of brand image). They form the statue ambassador of brand image. This research proposes a kind of cube about placement, which indicates the relation among archetypes of the properties, visual elements of brand image, and methods of placement. Through this cube about placement, we can "place" the visual elements of brand image into the archetypes of properties, and create the virtual properties, which won't influence consumer's discernment but reflect the brand image. These virtual properties can make consumers make consumers perceive, accept brand image imperceptibly in their virtual living world.