Research On Cultural Landscape Communication Of Chongqing Rail Transit Based On Douyin Short Video

2017 is the first year of short video development.As an emerging media form,short video has been widely loved by the public for its fragmented and entertaining communication characteristics.Among them,Douyin short video is the leading product of the domestic short video industry.More than 600 million daily active users have generated network hotspots from them,which has become the focus of research and attention in the academic and industry circles.Chongqing has also become one of the most attractive "Internet celebrity cities" due to the spread of Douyin short videos.Magical 3D and three-dimensional traffic are fixed as the keywords of Chongqing.The cultural landscape of Chongqing Rail Transit,which has famous scenic spots such as Liziba's "Monorail Crossing Building",is one of the protagonists of the popular short videos of Douyin,attracting the attention of domestic and foreign tourists,and is important in spreading urban culture and enriching the image of Chongqing.significance.This article takes a total of 566 short videos on the cultural landscape of Chongqing rail transit on the Douyin platform from March 22,2018 to February 10,2021 as the research object,based on the three-level theory of cultivation theory and communication effect,and uses The method of content analysis and questionnaire survey was systematically studied.First of all,the introduction part fully elaborates the research background and significance,combs the research summary,research objects and content,and further clarifies the research methods and research innovation points.Secondly,it summarized the current situation of Chongqing rail transit cultural landscape and the situation of Douyin dissemination,and clarified the application value of vibrato short video in the dissemination of Chongqing rail transit cultural landscape.From the perspective of regional culture,organize and classify the cultural landscape of Chongqing rail transit,including static cultural landscapes represented by car bodies and stations,dynamic cultural landscapes represented by Liziba monorail crossing buildings,and rail bridges and buildings.Complex landscape represented by buildings.The Douyin dissemination has the characteristics of easy software operation,fragmented information dissemination and accurate algorithm recommendation.At the same time,it promotes the dissemination of Chongqing rail transit cultural landscape,enhances user interest,enriches cultural connotations and enriches three-dimensional images,and creates Internet celebrities.Application value of landscape,etc.Thirdly,the content analysis method and questionnaire survey method are used to analyze the dissemination status and dissemination effect of Chongqing's rail transit cultural landscape on the Douyin platform.Collect and organize short videos of Chongqing rail transit cultural landscape on the Douyin platform,and carry out category construction,coding and reliability analysis,and specifically analyze the basic attributes and content of short videos in terms of video content,and summarize the advantages and limitations of dissemination.According to the results of content analysis,the questionnaire was designed and distributed,and the reliability and validity of the questionnaire were tested.Perform statistical analysis on the basic situation of the interviewees,and analyze the effects of short video Douyin on the audience's perception,attitude,and behavior on the three levels of audience perception,attitude,and behavior from the perspective of acculturation theory based on the collected questionnaires.Finally,based on the content analysis and the results of the questionnaire,the status quo of the media content and the acculturation effect of the media content on the audience are obtained,the deficiencies in the communication are analyzed and the improvement strategies are proposed.At present,the short video of Chongqing Rail Transit Cultural Landscape Douyin has insufficient participation of authoritative organizations in the three aspects of dissemination content,audience and dissemination subject,related network opinion leaders are scarce,some videos are of low quality,the number of topics is imbalanced,the audience contact rate is low,and interactive behaviors Insufficiency and other issues,and targeted enhancement strategies such as improving video quality and motivating audiences' creative enthusiasm.As a medium to show the image of the city and spread the regional culture,the short video of Chongqing Rail Transit Cultural Landscape Vibrato plays an important role that cannot be ignored.Taking it as a research object for systematic research can not only further enrich the research content of short video,and provide a certain reference for related research in the future,but also has constructive theoretical significance for the development of short video of Chongqing rail transit cultural landscape,which is helpful to enhance The effect of short video dissemination of Chongqing rail transit cultural landscape has helped to further shape the city image.