Research On The Cultural And Creative Design Of The Grand Canal(Anhui Section) Museum

China's Grand Canal culture is a comprehensive regional culture of the canal city group,including the cultural heritage,cultural features and other traditional cultural concepts of different periods and regions.In the national planning outline for the protection,inheritance and utilization of the Grand Canal Culture in 2019,it is emphasized that the connotation of the Grand Canal culture should be deeply explored,and efforts should be made to show,activate and carry forward the Grand Canal culture.The research on the innovative design strategy of the Grand Canal culture is of great significance to its cultural inheritance and development.At present,Anhui has the most complete "living canal" existing in the Grand Canal of Sui and Tang Dynasties in China.The cultural relics excavated from Liuzi canal site and Sixian canal site are rich in variety and huge in quantity,reflecting the rich and regional characteristics of the Grand Canal culture.In this paper,the Grand Canal culture as the main research object,using literature retrieval,field research,questionnaire survey,design practice as the research methods,respectively for the Grand Canal Culture and Museum Cultural creative design related theories are described,and then analyze the status and problems of cultural creative design of the Grand Canal Museum,take the innovative design of the Grand Canal(Anhui Section)culture as the research object Focus on the particularity and necessity of cultural and creative design of the Grand Canal Museum.Starting from the needs of the audience,this paper summarizes the preferences and needs of the audience,and explores the optimization direction of the cultural and creative design of the Grand Canal(Anhui Section)Museum.This paper studies the strategy of cultural and creative design of the Grand Canal(Anhui Section)Museum,and puts forward three aspects of cultural and creative design concepts: enhancing the visual design power,establishing long-term cultural IP,and driving users to actively share.At last,the paper puts forward some suggestions on the cultural and creative design of the Grand Canal(Anhui Section)Museum in the "post epidemic era",and explores the feasible development path of its cultural and creative design.