The Study About The Media Effect Of The Program Elements In Korean Variety Show

This is a study mainly examines program elements in Korean variety show Running Man from episode 1 to 200, and tries to summarize and analysis the character of the program elements by quantitative content analysis method, meanwhile, the study also tries to summarize and analysis the media effect of the program elements and the reasons that why the audience watch this variety show through questionnaire method.According to the data, we can draw the following conclusions. First, the main position element is city, the number of the specific place elements is increasing with the episode, and the main specific place is the tourist place which makes the other places auxiliary, the host team maintain stabilize for a long time, the number of the gusts is increasing and the male guest is the first choose, at the same time, the main career of the guest is singer and actor, and the main music is Korean music and western music, and the western music is playing a more and more important role in this variety show, Korean food and dance, casual wear is the top choice in it’s category. Second, not all the program elements promote the audience to watch the show, such as the village position, gagaman and occupational apparel, and also the degree of the effect that the program elements on audience is obvious different, and they are host, guest, apparel, position, place, music, food and dance if we rank them by the degree from high to low, and not all the program are Korean elments, many non-Korean elements are included. Third, audience choose to watch this show for the reasons that interpersonal communication, mental factors and personal hobbies, and the mental factors are the main factor among the three reaons. Fourth, taking the effectiveness of the formation of the program elements of the Korean variety show Running Man, we can draw lesson from the formation of the measurable and representativeness program elements, so that to improve the level of our variety show. At last, it seemed that the media effect of the program not just is moderate effect, but also is powerful effect, it is because that the audience can not only satisfied with its own needs, but also under the outstanding and long term effect of the show.On the basis of the analysis above, we should clearly see the closely and unity relation between media product, audience and media effect, what’s more, the interaction force of the relation should be actively used. We should form a set of scientific system when importing and making program, which means the intervention of the scientific research method, we can promote an investigation and sampling from the begin to the end which including proposal stage, producing stage, spreading stage and reaction stage. We also should make an active move about the outstanding media effect, the output of the variety show not only just define in audience rating, but also including the recessive social effect and explicit augmented product, the correct value guidance should be given when facing the problem how to achieve good social effect of variety show, and we also should take a deeper think about how to achieve the chain development of variety show.