An Analysis Of The Spread Of Chinese Ibternet Novels In The English World

After more than 20 years of development,Chinese online novels have so far possessed a relatively mature industrial system,which is not only reflected in the accumulation of the domestic market,but also in the expansion of overseas markets.Currently,English translation websites are gradually increasing,and more and more Chinese online novels are serialized in English translation.This article takes Wuxiaworld(Martial Arts World)and Webnovel(Starting Point International)as examples to analyze the spread of Chinese online novels in the English-speaking world from seven aspects: in terms of the main body of communication,the author,translator,and online novel platform are explained separately;in spreading In terms of content,discuss the Chinese elements,content outlines,story lines,and value concepts;in the media,analyze the rise of new media and the use of integrated media technology;in the communication channels,respectively,analyze the content release channels Analyze the channels of publicity and promotion;explain the content strategy,brand strategy,and marketing strategy in the communication strategy;analyze the reader portraits and reading situation in the communication audience;analyze the effect of Chinese online novels in the English-speaking world The effect of dissemination.Chinese online novels have accumulated experience in the process of dissemination in the English world,but there are also some problems,including lack of official support,content quality still needs to be improved,payment awareness needs to be improved,copyright issues still need to be resolved,and brand awareness needs to be cultivated.Therefore,in order to promote the dissemination of Chinese online novels in the English world,the following suggestions are put forward: seek policy support and increase financial assistance;increase professional translators and improve the quality of dissemination;cultivate payment habits and explore profit models;establish copyright awareness and strengthen Website management;with the help of the media,speed up the pace of dissemination.In the hope of making a meager contribution to the dissemination of Chinese online novels in the English world.