Research On The Development Strategy Of Publishing House's Self-operated Audiobook Platform

With the upgrading of Internet technology,audiobook platforms have sprung up to occupy the market quickly,changing the traditional pattern of radio stations monopolizing the audio reading market.The audiobook platform has better adapted to the development trend of the times,and presented in a form that audiences love to hear,and has a broad market.Under the background that mobile audio application platforms have become the mainstream choice for people to listen to books,publishers are optimistic about the sound promotion of traditional books brought by audio,and have accelerated the pace of joining the audiobook market.Some publishing houses have begun to try self-operated audiobook platforms.Shandong Education Publishing House's "Xiao He listening platform" can be described as a typical representative and outstanding in the publishing house's self-operated audiobook platform.The first part of this article studies the background and status quo of the current audiobook platform development.And the second part demonstrates the feasibility and necessity of the publishing house's self-operated audiobook platform.The third part analyzes the case of "Xiaohe listening platform",explores its basic overview and operating status from four aspects: content characteristics,profit model,business development model and publicity methods,and concludes that there is a clear product in its development process.Positioning,multi-faceted publicity,quality assurance,and copyright integrated management.Compared with other excellent audiobook platforms,there are "weak interactivity,weak competitiveness,Lack of brand columns,a single profit model,and undeveloped personalized applications.The fourth part proposes development strategies suitable for publishing house's self-operated audiobook platforms,such as improving content quality,strengthening multi-party cooperation,developing personalized functions,broadening profit channels,and emphasizing copyright protection.The transformation and upgrading of traditional publishing and integration and innovation provide new ideas.