Research On The Development Of Green Communication Under The Perspective Of News Professionalism

The people's living standards have been continuously improved,and the people's demand for the spirit has also increased.In recent years,China's economic development has been stable.Although people's concept of environmental protection and health has gradually increased,more and more environmental problems have gradually emerged and become people's health.The main cause of life.Green communication refers to information dissemination activities that are directly or indirectly related to human ecology.The mass media plays an important role in supervision,guidance and cultivation in green communication.However,environmental protection and green development are a long-term process.The influence of the media on the overall communication environment will indirectly shape people's green environmental protection concepts,and only rely on government policies to guide them.The work of environmental NGOs and the dissemination of public welfare advertisements cannot guide the people to the track of environmental protection for all.Therefore,the media must do a good job in green communication,Do a good job of "checking the media" and play a good role in "gatekeepers",not only to promote green culture content,but also to process the content to be closer to the people and closer to life..In China,most scholars in the study of media green communication mostly focus on the overall media communication activities,this paper mainly studies the green content of communication in green communication.The professionalism of the communicator will also have a profound impact on the effect of communication.Therefore,it is necessary to advocate green first in the form of communication,and it is imperative to put green communication under the background of journalism professionalism.News professionalism is a theory from the West.It requires the media to provide the public with a true,comprehensive,objective and impartial report based on the public interest of the society.The public interest in news professionalism is in line with the public nature of green communication,so green communication also calls for the involvement of journalism professionalism.China's research on green communication started late and developed slowly.Especially the research institutions and industries are immature.Most of the universities in China that study green communication are agriculture and forestry colleges.Media schools have less green communication.Not enough system.As the members of the green family continue to expand,the research on green communication has gradually expanded.In the process of communication,only the mode of reporting the green concept of the people's livelihood news has been copied,and it is unable to adapt to the new requirements of green communication.Therefore,this article uses journalism professionalism.From the perspective of analyzing the challenges and problems that China is currently facing in the process of green communication,combined with the requirements of journalism professionalism,it is proposed that contemporary green communication requires more professional knowledge and more professional skills,do a good job of green "gatekeepers",and continuously cultivates professional green communication talents.In combination with the humanities construction,we constantly strengthen the ability of public opinion to guide the publicity and the ability of the subject to monitor public opinion.Through the analysis of typical cases,the public's recognition of the green concept is strengthened,and modern technology is used to optimize the communication effect.