A Study On The "Connecter" Phenomenon In Online Communities From The Perspective Of The Strong And Weak Relationship

The concept of "community" originated in the field of political science.It refers to a group of people with a common goal.In the Internet era,the great change of information transmission mode has extended the "community" in the network world.The gathering of real people in the network world has given birth to the network community.The information dissemination of network communities,the author found that there is a kind of community members can make full use of their relatiaonal network,promote the community information flow in personal weak relationship communication,connect a large number of people or communities,and eventually produce amazing "connection"effect.Under the dominance of the strong and weak relationship,the key role in the communication of network community is the "connecter".In this paper,through the study of several cases of network community communication,the existence of the role of"connecter" community is confirmed in the view of the relationship between strength and weakness,and the concept of "connecter" is defined.Connecter refers to a member of a community who can effectively share community information.This part of the members through the active information sharing,information along the individual weak relationship network for effective diffusion and dissemination.It connects more isolated individuals and closed communities,and helps the community information to spread twice or even more times.Through the research on the propagation characteristics of "connecter",the author found that in the dominance of strong and weak relationship of the "connecter"phenomenon,a small number of members of the community in the process of information dissemination,completed from the "audience" to "subject" role replacement,will be able to provide information that can meet and exchange for two sides,along their weak network to carry on the multiple levels of network communication,eventually formed the fission of unpredictable results.In addition to the theoretical study and reflection on the "connecter" phenomenon,the author also puts the "connecter" phenomenon into the control and guidance of public opinion in the social community,and the operation guidance of the network community.By focusing on the communication characteristics of the "connecter" phenomenon,strategies and Suggestions can be put forward at the level of public opinion guidance and the direction of community operation.This paper aims to confirmed that the "connecter" is existed in network community,through the study of weak and strong relationship.based on the definition of "connecter"and the related phenomenon of characteristic analysis,make a comprehensive and specific study of "connecter" phenomenon,promote a greater value in the theoretical level and practical level.