Research On The Phenomenon Of "Social Learning" From The Perspective Of Communication Ritual

The main idea of social learning is learning,which refers to the "social" behavior throughout the whole process of learning knowledge.Through participation and observation,it is found that the social learning of Bilibili is quite different from traditional classroom learning,MOOC and other online educational learning forms,and the display process of its learning behavior has some ritual characteristics.The spread of learning video and live broadcast of Bilibili aims to build a cultural world for teenagers to carry out social learning.This paper takes the "ritual view of communication" as the research perspective,and takes the social learning of Bilibili as the research object.Through multiple research methods such as participatory observation,literature research,content analysis and typical case analysis,this paper makes a ritual interpretation of the social learning of Bilibili,analyzes its ritual performance and typical ritual characteristics,explores the practical significance of social learning communication ceremony,learning individuals how to get emotional cohesion through ritual behavior,form a special learning group,and gradually build a new learning culture,this is the core problem of this paper.This paper argues that social learning in Bilibili has ritualized behavior characteristics.It is not a simple output of knowledge,but a kind of communication behavior with ritualized characteristics.It is a process in which learners with different identities,ages and cultural foundations participate in the development of learning rituals and the co construction of learning significance.In the social learning ceremony,the identity gap of learning participants in the real world is weakened,and their learning awareness is aroused in the ritual learning environment and learning atmosphere.Under the influence of repeated ritual behavior,their awareness of self-learning is constantly strengthened,which produces a sense of identity and maintenance for the learning group,and the emotional cohesion realizes the recognition of the learning group As a result,the learning participants gradually integrate into the learning group,share the meaning and emotion of the virtual learning space of Bilibili,form a common learning community and learning community,and the emerging social learning culture will be constructed,developed and spread.