A Study On The New Media Operation Of Private Book Companies In China

With the rapid development of the Internet and mobile communication technology,the birth of new media makes the survival and development of traditional media face severe challenges and tests,and gradually replace traditional media as the main media communication mode and means.Wechat,Weibo,live streaming and Tik Tok and other media forms have become the representatives of the new media in this new Internet era.New media breaks the communication ecology of traditional media,and has the characteristics of rich media forms,fast transmission speed,strong effectiveness,multi-directional interaction and diversified profit methods,and has incomparable communication advantages over traditional media.various industries have carried out and attached importance to the operation of new media.Under the background of the country's attention to the development of new media,the changes of national reading habits and the surge in the number of netizens,the publishing industry also pays more and more attention to the operation of new media.The new media operation influence of private book companies is generally higher than that of state-owned publishing enterprises.The new media operation mode of some private book companies is a successful model in the publishing industry.Among them,the new media operation mode of Reader Culture Co.,Ltd.is unique and unique,which is a typical successful case of new media operation mode in the publishing industry.Therefore,this paper takes the new media operation of Reader Culture Co.,Ltd.as the research object,and tries to analyze and summarize the successful and innovative experience of its new media operation,so as to provide reference and reference for the industry and academic circles.