Research On The Communication Strategy Of Mainstream Media Station B Account

Station B,the Bilibili bullet screen video website,is a youth subcultural community based on user creation,with young people as the audience group,and distinctive features of creativity and interactivity.At station b,the creation of animation,games,and film and television dramas is the core content of user creation.The main content of up and station B users reproduce the symbols of mainstream culture by collage and isomorphism,forming a different meaning from the original.At the same time,they have also created unique interactive methods such as "spoofs","Tucao",and "ghost animals".In recent years,mainstream media such as CCTV News and the Central Committee of the Communist Youth League have entered Station B.Because they have changed the serious style of mainstream media,used grounded and intimate expressions to integrate the network ecology of Station B,and actively integrated into the network community of Station B.Recognition and affection by young people.More mainstream media have settled in Station B.They combine serious political issues,social news,and hot topics with the unique subculture of Station B to appropriately entertain serious news.Although they have also received certain controversies,they have gained A good effect.Throughout the current research on mainstream media's dissemination on new media platforms,most of them focus on popular platforms such as "two micro and one shake",and the mainstream of station B,a niche subcultural community with distinctive cultural characteristics.There is very little research on how media accounts should be operated.In response to the above situation,the author invests the research perspective on the communication strategy of mainstream media accounts on station B,understands and summarizes the current communication status of mainstream media accounts on station B,and has a single angle of narrative and simple content on the current mainstream media on station B.Research on issues such as content homogeneity and insufficient investment resources compared with other platforms to explore the reasons.And then put forward specific suggestions,aiming to provide a certain reference for the traditional media's communication practice on B station.