Research On Performance Of Mergers And Acquisitions

With the continuous development of the domestic economy,the pace of renewal of science and technology is accelerating,the industry renewal cycle is shortened,and traditional industries are facing tremendous pressure for survival.TV is a product of the new era.However,with the development of the concept of "smart TV",the traditional TV set-top box industry is faced with operational pressures such as smaller living space and compressed profit space.Therefore,companies need greater technological transformation and business development.However,due to technological breakthroughs and the formation of a stable market requires time cycles,diversified mergers and acquisitions of advantageous industries have become important breakthroughs for companies to integrate resources,strengthen their operational advantages and enhance their competitiveness.Diversified mergers and acquisitions have enabled companies to integrate technologies among their various sectors.The overall competitiveness of the company has been continuously enhanced,and its market share has expanded.This has played an important role in alleviating the pressure of competition among enterprises and enhancing the status of the industry.In 2014 and 2015,Galaxy Electronics successively acquired three companies,namely Tongzhi,Fujian Junpeng and Jiasheng Power,to complete the strategic transformation of the company.The diversified mergers and acquisitions laid a solid foundation for Galaxy Electronics to re-establish its industrial layout,enabling enterprises to work in the three directions of digital TV set-top boxes,military and new energy at the same time.This article analyzes this diversified M&A case,first sorting out relevant M&A literature,understanding the research direction in related fields,understanding the basic situation and advantages of diversified mergers and acquisitions,and clarifying M&A backgrounds and M&A overall plans.Secondly,in order to evaluate the impact of mergers and acquisitions on the company's operations,this paper uses merger and acquisition motivate analysis,synergy analysis,market long-term and short-term integration,EVA and a balanced scorecard perspective to analyze the performance of corporate mergers and acquisitions,from the market value,financial Conditions,internal resource integration,brand status,and other aspects,comprehensive consideration of mergers and acquisitions on the company's impact.Finally,summarizing the cases of mergers and acquisitions,analyzing future risk points and make recommendations.Through the case study,it is found that Galaxy Electronics has improved its market value in continuous mergers and acquisitions.After the reasonable integration of resources within the company,its business ability has been strengthened,the quality of its employees has been continuously improved,the competitiveness of the company has been strengthened,and the industry has become more competitive in 2017.The enterprise operation has been greatly affected and the ability to resist pressure is enhanced.For the purpose of carrying out diversified mergers and acquisitions for reference,it has a certain reference significance.