Study On Communication Strategy Of Mobile Station "Lizhi" In Digital Age

The rapid development of information technologies such as 5G,artificial intelligence,big data,and the Internet of Things has profoundly changed the channels for people to transmit information,acquire knowledge,and appreciate culture.At the same time,it has also promoted profound changes in the cultural creation and production and communication methods of mobile stations.In order to meet the multifaceted,multi-layered,and diversified spiritual and cultural needs of users,innovation and integration is a major development trend of mobile stations.It is of great era significance to systematically study the innovation and integration development strategy of mobile stations to avoid detours in the development process,achieve better and faster upgrading of the industry,promote the innovation and integration of mobile station and other industries,meet the increasing needs of users and form good industrial benefits.This study takes the communication status quo of the typical UGC model mobile station-"Lizhi" as a starting point,combined with relevant theoretical knowledge of journalism and communication,and uses the qualitative research method to make a qualitative analysis of it with the thinking framework of "analyzing the status quofinding problems-proposing strategies".The main part of the thesis focuses on three sections: Lizhi's communication status quo,problems in the communication process,and communication strategies in the digital era.By analyzing the main body,content,channel and effect of Lizhi in the process of communication,it is found that the existing problems of Lizhi are mainly reflected in the following aspects: first,the content is vulgar and homogenized;second,the problem of piracy and infringement occurs frequently;third,the information fragmentation is difficult to deepen;fourth,algorithm recommendations cause aesthetic tiredness;fifth,the interaction delay is insufficient;sixth,the profit model is relatively single.The study results show that in the digital age,Lizhi has risks or room for improvement in issues such as content,copyright,algorithmic mechanism,transmission and reception interaction,and profit model.Accordingly,the strategies to deal with the problems are as follows: first,to dig out the characteristic content and improve the quality of the program;second,to strengthen the check efforts and protect the copyright market;third,to form the content system and glue the fragmented information;fourth,to pay attention to user needs and adjust the recommendation mechanism;fifth,to optimize the platform operation and promote the transmission and reception interaction;sixth,to innovate the profit model and seek the realization path.From a long-term perspective,the significance of this study is to help mobile station platforms to better integrate and develop,and to stand firm in the whole mobile market.