Research On Cash Flow Risk Management In DuZhe Publishing & Media In From The Perspective Of Value Chain

With the continuous development of globalization,the market competition has become increasingly fierce and the management of cash flow risk has been playing an increasingly important role for enterprises,becoming not only a necessary condition for the healthy development of enterprises,but also an indispensable factor for enterprises to seize strategic opportunities to maximize corporate value.Carrying out management of cash flow risk by combining with the value chain has been generally recognized.First of all,as the carrier of value circulation,cash flow risk has become more and more important for the value creation of enterprises,once it breaks,the value creation activities of the enterprise will be seriously affected;Secondly,the value chain can intuitively present the entire value creation process of an enterprises,and the cash flow flows through all veins of the value chain like "blood".It appears comparatively clear and strategic to identify and control corporate cash flow risks by relying on the value chain.Therefore,this paper chooses to study the management of corporate cash flow risk from the perspective of value chain.With the rapid development of the Internet industry,the traditional media industry has already entered the "cold winter" of the industry and is facing an important node of strategic transformation.In addition,the spread of the new crown epidemic will have a greater impact on businesses including offline culture,entertainment,retail and so on.Under such circumstances,management of cash flow risk becomes particularly important for Du Zhe Publishing & Media.It can not only prevent cash flow risks and lead Du Zhe Publishing & Media Group out of the strategic transformation period in a safe way,but can also allocate funds reasonably to help companies usher in the "spring.",which provides guarantee for its sustainable development.Taking Du Zhe Publishing & Media,a well-known paper media company in Northwest China,as the research object,this paper analyzes the management of cash flow risk status of reader media from a new perspective of value chain management,subsequently,this paper carries out research on ideas of evaluation and control based on the identification of cash flow risk: First,this paper sorts out relevant theories of management of value chain and management of cash flow risk;Subsequently,this paper introduces the basic status of reader media and the current status of cash flow;furthermore,relying on the framework of the value chain,the cash flow risks of reader media are identified from all links of the internal and external value chains,and improvements are made on the basis of previous studies.In addition,a corporate cash flow risk assessment system is established,the Readers Media cash flow risk is evaluated through the expert scoring method,so as to collect the opinions of the relevant financial personnel and financial experts of the enterprise,and the weight of each indicator of the cash flow risk assessment system is calculated by the analytic hierarchy process combining with the expert scoring method;Last but not least,combining the value chain,this paper proposes relevant measures for the management and control of reader media cash flow,which is of certain reference significance for the management of cash flow risk of similar enterprises in our country.