The Research On How To Improve GH Media Company’s Cash Flow&Management Systems

With the fast pace of economy deve lopment, the standard for corporate financ ia lmana ge ment has been raised. Corporate financ ia l mana ge ment is the key to corporategoverna nce, however, for whatever reason, should a company’s cash flow status berestricted or fail, the effect on the co mpany’s fina nc ial ma nage ment ca n besubstantial.Therefore, the research on cash flow mana geme nt is vita l to corporate decis ion,financ ia l control and even going concern.In this paper, based on a co mbination of theoretica l awareness and anunderstand ing of the situatio n, the author further examines the current conditio n ofthe GH Media Company, highlighting the features of its ma nage ment syste m andpresenting a detailed ana lys is of the co mpany’s ma in proble ms a nd causing reasons.Aimed at these existing proble ms and caus ing reasons, the author intends to highlightand propose constructive so lutio ns; na me ly these solutions invo lve modify the basicthink ing of cash flow management, strengthen the weak control of the company’sinterna l cash flow, divers ify the externa l financ ing c hannels and establis h theperfected cash risk warning mec hanis m.By ana lyzing the existing accounting data was collected, the author will seek tofind any other existing proble ms and produce potentia l solutio ns to solve suchproble ms, hopefully resulting in further develop ment and expans ion of the company.Thus, it is hoped that this study will not only be significant to the future GH MediaCompany cash manage me nt system, but also as a successful, effective examp le ofcash flow ma nage ment in the media industry.