Research On Bilibili "Foreign Online Celebrities" Short Video From The Perspective Of Reception Aesthetics

in recent years,many foreign communicators have appeared on Chinese new media platforms.Their short videos show a different perspective of China from the domestic video creators.They also show the culture and customs of other countries to the domestic audience,becoming a bridge between Chinese and foreign cultures.They have gained wide attention from audiences and quickly become popular on various online platforms,becoming "foreign online celebrities".It is worth considering and exploring how these "foreign online celebrities",who are rapidly becoming popular on Chinese online platforms,carry out crosscultural communication practices.The subjects of this paper are four representative "foreign online celebrities"on B-site: "I am Jerry Kowal",“YCHINA” "Afu THOMAS","Jerde Jared" and the video contents posted by them,682 videos were screened as a sample.The inner logic of the success of the short videos of ""foreign online celebrities" is analyzed from theories related to acceptance aesthetics and communication science,as well as the unfamiliarization techniques motif and expectation vision,in order to provide a reference for Chinese media strengthen its foreign communication.The research methods of this paper are content analysis,textual analysis and case study method.Firstly,we analyze how the "foreign online celebrities" short videos meet the "expectation vision" of the audience.We analyze the reasonable use of the "motif " of "foreign online celebrities",which are family affection,foreign interest,universal value,and life and nature.Secondly,we will discuss how the "foreign online celebrities" short videos can surpass and update the audience’s expectation horizon in terms of content creation and dissemination,using the unfamiliarization technique to show the foreign content and the "other" perspective to create the content for the domestic content.In addition,they create a unique personal style,use suspense in the title and content,and adopt a mix of Chinese and foreign languages to differentiate from domestic netizens and enhance their communication ability.Finally,we summarize the successful experience of "foreign online celebrities" in order to provide a reference for the cross-cultural communication of Chinese media.The lessons learned are: the rational use of "master themes",meeting the audience’s "expectation horizon",familiar subjects and unfamiliarity,content creation from the perspective of "otherness" and the creation of one’s own characteristics.This paper is an innovative study.The innovation point of this paper is that,from the perspective of research content,there are few results on the study of "foreign online celebrities" and the existing results focus on the communication content and channels of "foreign online celebrities" but there are few articles that combine theory and practice.From the perspective of research: previous studies focus on the research content and ignore the audience’s acceptance psychology.This paper combines the theory of acceptance aesthetics to study the cross-cultural communication practices of "foreign online celebrities" and their influence on the audience.This paper takes the videos posted by the "foreign online celebrities" on the B station as the research object,and takes acceptance aesthetics as the theoretical basis,and applies the concepts of "expectation horizon" and "summoning structure" in acceptance aesthetics to the audience.The study is based on reception aesthetics,and the concepts of "expectation horizon" and "call structure" in reception aesthetics are organically applied to content analysis,combining theory and practice to provide methodological guidance for cross-cultural communication of Chinese media.